Digital Marketing & Communications Associate

American International School - Riyadh; Riyadh; On-site; SAR 90,000 - 180,000; Full time

Job summary

American International School - Riyadh is seeking a Digital Marketing & Communications Associate to drive the school’s digital presence, social media, and storytelling. You will manage campaigns, coordinate with the Admissions team, and contribute to the AIS-R yearbook with event photography.

You will collaborate with teachers, students, and stakeholders to share AIS-R’s stories, monitor the events calendar, and optimize digital channels for engagement and admissions leads.

Qualifications

• Bachelor’s degree in Marketing, Communications, Arts or related field.
• Experience in digital marketing or social media management.
• Certifications such as Google Analytics, HubSpot Content Marketing or Email Marketing, Meta Digital Marketing preferred.
• Knowledge of graphic design, page design and typography.
• Basic photography skills and DSLR camera knowledge.
• Expertise in Google Analytics 4, SEO, and social media algorithms.
• Proficiency in paid media management and lead-capture optimization.
• Strong digital content creation and copywriting skills.
• Familiarity with social media platforms and digital marketing strategies.
• Understanding of paid advertising platforms such as Google Ads or Meta Ads.
• Strong communication, collaboration and time management abilities.
• Creative, detail-oriented with ability to manage multiple projects.

Responsibilities

• Collaborate with Communications & Brand Design Manager on social media strategy and storytelling.
• Cover photography at school events and contribute to AIS-R Yearbook.
• Monitor annual events calendar and maintain regular digital presence.
• Manage paid media campaigns (Google Ads, Meta, LinkedIn) for admissions leads.
• Ensure brand consistency across digital platforms and track ROI.
• Engage with audiences and respond to social media interactions.
• Support marketing campaigns and newsletters for Admissions and community engagement.
• Maintain and refresh website news and homepage content.
• Photograph key school events and report on performance metrics.
• Collaborate with teachers, students, and stakeholders to tell AIS-R’s stories.

Skills

Digital marketing

Social media management

Content creation

Copywriting

Brand storytelling

Interpersonal skills

Analytics & ROI tracking

Communication

Time management

Project management

Photography basics

Graphic design awareness

SEO

Paid media optimization

Education

Bachelor’s degree in Marketing, Communications, Arts or related field

Tools

Google Analytics 4

SEO tools

Google Ads

Meta Ads

LinkedIn Ads

DSLR Photography

Job description

Digital Marketing & Communications Associate

Qualifications

• Bachelor’s degree in Marketing, Communications, Arts or related field.
• Previous experience in digital marketing or social media management.
• Preferred Certifications such as Google Analytics, HubSpot Content Marketing or Email Marketing, Meta Digital Marketing.
• Knowledge of graphic design, particularly page design and typography.
• Basic photography skills & DSLR Camera knowledge.
• Expertise in Google Analytics 4, SEO, and social media algorithms.
• Proficiency in paid media management and lead-capture optimization.
• Strong digital content creation and copywriting skills.
• Knowledge of social media platforms and digital marketing strategies.
• Understanding of paid advertising platforms such as Google Ads or Meta Ads.
• Strong communication and interpersonal skills.
• Creativity and attention to detail.
• Strong organizational and time management skills.
• Ability to manage multiple projects and deadlines.
• Strong analytical and problem-solving skills.

Reports to

• Reporting Manager: Director of Admissions & Partnerships
• Team Leader: Communications & Brand Design Manager

The Understandings, Responsibilities, Skills, Values and Mindset

• Collaborates regularly with the Communications & Brand Design Manager on social media strategy, digital storytelling and communications design projects.
• Covers photographic responsibilities at school events, including evening events that may be included in the AIS-R Yearbook.
• Monitors annual school events calendar.
• Executes daily digital presence including social media management and community engagement in line with the Brand-Building playbook- (eg: Moments that Matter).
• Manages paid media campaigns (Google Ads, Meta, LinkedIn) for admissions lead generation in collaboration with AMC and Community Engagement Manager.
• Maintains brand consistency across digital platforms.
• Monitors and responds to engagement on social media channels.
• Supports Admissions and community engagement marketing campaigns and newsletters.
• Collaborates to maintain website content (news, homepage) to ensure a regular refresh cycle.
• Photograph key and calendared school events.
• Tracks and reports on digital marketing ROI and website conversion rates.
• Collaborates with teachers, students, and other stakeholders to tell AIS-R’s stories.
• Collects data on marketing performance and engagement.
• Assists in marketing and branding design projects, signage, invitations and programs.
• Keeps well informed on school activities and publications.
• Performs other related tasks and assumes such other responsibilities as may be assigned.

Terms of Employment

Salary will be assigned from the Classified Administrative Support Salary Schedule; 200-day contract.

Work Hours

8:00am - 4:30 pm (5:00pm on Tuesdays/4:00 pm on Thursdays)

Learning and Growth

Performance will be evaluated in accordance with school policy by the designated supervisor.