Digital Marketing & Communications Associate

American International School Riyadh; Riyadh; On-site; SAR 90,000 - 150,000; Full time

Job summary

American International School Riyadh is seeking a Marketing Communications professional to lead digital campaigns, social media management and brand storytelling. You will collaborate with the Communications & Brand Design Manager to deliver engaging content and events coverage.

The role involves managing paid media for admissions, maintaining brand consistency, and supporting newsletters and website updates to drive engagement. Strong analytics and multi-project coordination are essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Arts or related field.
• Experience in digital marketing or social media management.
• Certifications such as Google Analytics, HubSpot Content Marketing or Email Marketing, Meta Digital Marketing.
• Knowledge of graphic design, typography and page design.
• Basic photography skills and DSLR camera knowledge.
• Expertise in Google Analytics 4, SEO, and social media algorithms.
• Proficiency in paid media management and lead-capture optimization.
• Strong content creation and copywriting skills.
• Familiarity with social platforms and digital marketing strategies.
• Understanding of paid advertising platforms like Google Ads and Meta Ads.
• Strong communication and interpersonal skills.
• Creativity and attention to detail.
• Strong organizational and time management skills.
• Ability to manage multiple projects and deadlines.
• Strong analytical and problem-solving skills.

Responsibilities

• Collaborate with the Communications & Brand Design Manager on social media strategy and digital storytelling.
• Cover photography for school events including AIS-R Yearbook assignments.
• Monitor annual school events calendar and update digital presence accordingly.
• Manage paid media campaigns (Google Ads, Meta, LinkedIn) for admissions leads.
• Maintain brand consistency across digital channels and respond to engagement.
• Support marketing campaigns and newsletters for admissions and community engagement.
• Update website content to ensure regular refreshes (news, homepage).
• Track ROI and website conversions; report on performance.
• Collaborate with teachers, students and stakeholders to tell AIS-R’s stories.
• Collect data on marketing performance and engagement.
• Assist in branding design, signage, invitations and programs.

Skills

Digital marketing

Social media management

Google Analytics 4

SEO

Paid media management

Copywriting

Communication

Project management

Photography basics

Education

Bachelor’s degree in Marketing, Communications, Arts or related field

Tools

Google Analytics 4

Google Ads

Meta Ads

LinkedIn Ads

HubSpot Content Marketing

Job description

Qualifications

• Bachelor’s degree in Marketing, Communications, Arts or related field.
• Previous experience in digital marketing or social media management.
• Preferred Certifications such as Google Analytics, HubSpot Content Marketing or Email Marketing, Meta Digital Marketing.
• Knowledge of graphic design, particularly page design and typography.
• Basic photography skills & DSLR Camera knowledge.
• Expertise in Google Analytics 4, SEO, and social media algorithms.
• Proficiency in paid media management and lead-capture optimization.
• Strong digital content creation and copywriting skills.
• Knowledge of social media platforms and digital marketing strategies.
• Understanding of paid advertising platforms such as Google Ads or Meta Ads.
• Strong communication and interpersonal skills.
• Creativity and attention to detail.
• Strong organizational and time management skills.
• Ability to manage multiple projects and deadlines.
• Strong analytical and problem-solving skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, Arts or related field.
• Previous experience in digital marketing or social media management.
• Preferred Certifications such as Google Analytics, HubSpot Content Marketing or Email Marketing, Meta Digital Marketing.
• Knowledge of graphic design, particularly page design and typography.
• Basic photography skills & DSLR Camera knowledge.
• Expertise in Google Analytics 4, SEO, and social media algorithms.
• Proficiency in paid media management and lead-capture optimization.
• Strong digital content creation and copywriting skills.
• Knowledge of social media platforms and digital marketing strategies.
• Understanding of paid advertising platforms such as Google Ads or Meta Ads.
• Strong communication and interpersonal skills.
• Creativity and attention to detail.
• Strong organizational and time management skills.
• Ability to manage multiple projects and deadlines.
• Strong analytical and problem-solving skills.

Reports To

• Reporting Manager: Director of Admissions & Partnerships
• Team Leader: Communications & Brand Design Manager

The Understandings, Responsibilities, Skills, Values And Mindset

• Collaborates regularly with the Communications & Brand Design Manager on social media strategy, digital storytelling and communications design projects.
• Covers photographic responsibilities at school events, including evening events that may be included in the AIS-R Yearbook.
• Monitors annual school events calendar.
• Executes daily digital presence including social media management and community engagement in line with the Brand-Building playbook- (eg: Moments that Matter).
• Manages paid media campaigns (Google Ads, Meta, LinkedIn) for admissions lead generation in collaboration with AMC and Community Engagement Manager.
• Maintains brand consistency across digital platforms.
• Monitors and responds to engagement on social media channels.
• Supports Admissions and community engagement marketing campaigns and newsletters.
• Collaborates to maintain website content (news, homepage) to ensure a regular refresh cycle.
• Photograph key and calendared school events.
• Tracks and reports on digital marketing ROI and website conversion rates.
• Collaborates with teachers, students, and other stakeholders to tell AIS-R’s stories.
• Collects data on marketing performance and engagement.
• Assists in marketing and branding design projects, signage, invitations and programs.
• Keeps well informed on school activities and publications.
• Performs other related tasks and assumes such other responsibilities as may be assigned.

Terms Of Employment

Salary will be assigned from the Classified Administrative Support Salary Schedule; 200-day contract.

Work Hours

8:00am - 4:30 pm (5:00pm on Tuesdays/4:00 pm on Thursdays)

Learning And Growth

Performance will be evaluated in accordance with school policy by the designated supervisor.