Digital Marketing & Admissions Communications Specialist

American International School - Riyadh; Riyadh; On-site; SAR 90,000 - 180,000; Full time

Job summary

American International School - Riyadh is seeking a Digital Marketing & Communications Associate to drive the school’s digital presence, social media, and storytelling. You will manage campaigns, coordinate with the Admissions team, and contribute to the AIS-R yearbook with event photography.

You will collaborate with teachers, students, and stakeholders to share AIS-R’s stories, monitor the events calendar, and optimize digital channels for engagement and admissions leads.

Qualifications

• Bachelor’s degree in Marketing, Communications, Arts or related field.
• Experience in digital marketing or social media management.
• Certifications such as Google Analytics, HubSpot Content Marketing or Email Marketing, Meta Digital Marketing preferred.
• Knowledge of graphic design, page design and typography.
• Basic photography skills and DSLR camera knowledge.
• Expertise in Google Analytics 4, SEO, and social media algorithms.
• Proficiency in paid media management and lead-capture optimization.
• Strong digital content creation and copywriting skills.
• Familiarity with social media platforms and digital marketing strategies.
• Understanding of paid advertising platforms such as Google Ads or Meta Ads.
• Strong communication, collaboration and time management abilities.
• Creative, detail-oriented with ability to manage multiple projects.

Responsibilities

• Collaborate with Communications & Brand Design Manager on social media strategy and storytelling.
• Cover photography at school events and contribute to AIS-R Yearbook.
• Monitor annual events calendar and maintain regular digital presence.
• Manage paid media campaigns (Google Ads, Meta, LinkedIn) for admissions leads.
• Ensure brand consistency across digital platforms and track ROI.
• Engage with audiences and respond to social media interactions.
• Support marketing campaigns and newsletters for Admissions and community engagement.
• Maintain and refresh website news and homepage content.
• Photograph key school events and report on performance metrics.
• Collaborate with teachers, students, and stakeholders to tell AIS-R’s stories.

Skills

Digital marketing

Social media management

Content creation

Copywriting

Brand storytelling

Interpersonal skills

Analytics & ROI tracking

Communication

Time management

Project management

Photography basics

Graphic design awareness

SEO

Paid media optimization

Education

Bachelor’s degree in Marketing, Communications, Arts or related field

Tools

Google Analytics 4

SEO tools

Google Ads

Meta Ads

LinkedIn Ads

DSLR Photography

Job description

American International School - Riyadh is seeking a Digital Marketing & Communications Associate to drive the school’s digital presence, social media, and storytelling. You will manage campaigns, coordinate with the Admissions team, and contribute to the AIS-R yearbook with event photography.

You will collaborate with teachers, students, and stakeholders to share AIS-R’s stories, monitor the events calendar, and optimize digital channels for engagement and admissions leads.