Destination Marketing Director: Elevate Tourism & Impact

Red Sea Global; Riyadh; On-site; SAR 900,000 - 1,200,000; Full time

Job summary

Red Sea Global is seeking a highly experienced Director of Destination Marketing for AMAALA to lead performance-driven marketing strategies that boost visibility, attract key tourist segments, and drive visitation. You will oversee production alignment with brand goals and collaborate with internal teams and external partners.

This role requires a data-driven marketer with deep tourism industry knowledge, a track record in branding and digital marketing, and the ability to manage budgets, KPIs,

Qualifications

• Bachelor’s degree in Marketing, Communications, Business.
• Minimum of 15 years in marketing, with substantial experience in travel and tourism.
• Proven track record in leading evergreen marketing campaigns and partnerships.
• Strong analytical skills and experience with marketing analytics tools.

Responsibilities

• Develop and execute the destination’s marketing strategy with a focus on performance marketing and KPI alignment.
• Lead a cross-functional destination marketing team and coordinate with internal stakeholders to drive visitation.
• Oversee development of targeted digital campaigns with emphasis on ROI, analytics, and audience segmentation.
• Collaborate with local stakeholders and national/international partners to unify branding and marketing programs.

Skills

Marketing Strategy

Leadership

Performance Marketing

Brand Management

Digital Marketing

Data Analytics

Stakeholder Management

Budget Management

Education

Bachelor’s degree in Marketing, Communications, Business

MBA or advanced degree preferred

Tools

Google Analytics

Tableau

Job description

Red Sea Global is seeking a highly experienced Director of Destination Marketing for AMAALA to lead performance-driven marketing strategies that boost visibility, attract key tourist segments, and drive visitation. You will oversee production alignment with brand goals and collaborate with internal teams and external partners.

This role requires a data-driven marketer with deep tourism industry knowledge, a track record in branding and digital marketing, and the ability to manage budgets, KPIs,