CRM & Automation Lead: Data-Driven Customer Journeys

Spinel Development Company; Al Khobar; On-site; SAR 180,000 - 260,000; Full time

Job summary

Spinel Development Company is seeking a seasoned CRM and marketing automation professional to own and optimize the CRM platform and customer database. You will develop end-to-end lead management and automated customer journeys, integrating CRM with digital platforms and sales channels to drive engagement and performance insights.

The role requires strong analytical skills, experience defining lead scoring and segmentation, and the ability to deliver actionable dashboards across the customer

Qualifications

• 6–8 years of relevant CRM and marketing automation experience.
• Strong knowledge of CRM platforms, customer data and automation workflows.
• Analytical mindset with strong reporting capabilities.
• Experience integrating CRM with digital and sales ecosystems.

Responsibilities

• Manage and optimize the CRM platform and customer database.
• Develop lead management and automated customer journeys.
• Integrate CRM with digital platforms and sales channels.
• Define lead scoring and customer segmentation models.
• Develop dashboards and performance insights.

Job description

Spinel Development Company is seeking a seasoned CRM and marketing automation professional to own and optimize the CRM platform and customer database. You will develop end-to-end lead management and automated customer journeys, integrating CRM with digital platforms and sales channels to drive engagement and performance insights.

The role requires strong analytical skills, experience defining lead scoring and segmentation, and the ability to deliver actionable dashboards across the customer