Copywriter Specialist-Online , Offline Brands

NICE ONE | نايس ون; Riyadh; On-site; SAR 150,000 - 200,000; Part time

Job summary

A leading digital home retail brand in Saudi Arabia is seeking a Copywriter Specialist. The role involves creating clear and persuasive copy for digital and offline channels, ensuring alignment with brand voice and campaign objectives. Candidates should have 2-4 years of experience in copywriting, strong command of English, and familiarity with SEO practices. The position is entry-level, temporary, and suited for those who are creative and detail-oriented. A portfolio is required to demonstrate writing capabilities.

Qualifications

• Minimum of 2–4 years of professional copywriting experience for digital and offline channels.
• Excellent written and verbal communication in English; Arabic is a plus.
• Understanding of SEO principles and content management systems.

Responsibilities

• Write and proofread compelling copy for various channels.
• Maintain and evolve brand voice across all media.
• Apply SEO best practices to improve content visibility.

Skills

Copywriting

SEO knowledge

Attention to detail

Creative thinking

Team collaboration

Tools

Content Management Systems

Google Workspace

Basic HTML

Job description

Copywriter Specialist-Online , Offline Brands

Join Nice one, Saudi Arabia’s leading digital home retail brand as a Copywriter Specialist—Online, Offline Brands. In this role you will create clear, persuasive, and on-brand copy for digital channels and offline brand materials to drive engagement, conversion, and consistent brand expression across touchpoints. We value responsibility, accountability, and inclusion—welcoming candidates who are creative, detail-oriented, and committed to delivering high-quality content that reflects our brand voice.

Responsibilities

• Content Development: Write, edit, and proofread compelling copy for e-commerce product pages, email campaigns, social media, display ads, landing pages, catalogues, in-store signage, and other offline collateral.
• Brand Voice & Tone: Maintain and evolve the brand voice across online and offline channels; ensure all content aligns with brand guidelines, messaging frameworks, and campaign objectives.
• SEO & Performance Writing: Apply SEO best practices to digital copy, including keyword research, meta tags, headings, and on-page optimization to improve organic visibility and conversion rates.
• Campaign Collaboration: Work closely with marketing, design, product, and merchandising teams to develop creative concepts and translate them into clear, effective copy for integrated campaigns.
• Content Strategy & Planning: Contribute to content calendars, campaign briefs, and messaging strategies that support business goals, seasonal promotions, and product launches.
• Localization & Cultural Relevance: Adapt copy for local markets and target audiences, ensuring cultural sensitivity and language appropriateness; coordinate with translation resources where required.
• Quality Assurance: Proofread and QA copy for accuracy, grammar, spelling, punctuation, and factual correctness; ensure legal and regulatory compliance of claims and product information.
• Testing & Optimization: Support A/B testing of headlines, calls-to-action, and messaging; analyze performance data and iterate on content to improve engagement and conversion.
• Asset Management: Maintain organized copy files, version control, and content repositories; ensure timely delivery of copy assets to production and print partners.
• Continuous Improvement: Stay current with content, retail, and e-commerce trends; propose improvements to content workflows, templates, and brand guidelines to enhance efficiency and quality.

Requirements

• Proven Writing Experience: Minimum of 2–4 years of professional copywriting experience for digital and offline channels, preferably within retail, e-commerce, or lifestyle brands.
• Strong Command of English: Excellent written and verbal communication in English; Arabic language skills are a plus to support localized projects.
• SEO & Digital Knowledge: Understanding of SEO principles, content management systems (CMS), and basic web/content analytics to inform copy decisions.
• Attention to Detail: Exceptional proofreading and editing skills, with a focus on clarity, accuracy, and consistency across multiple formats.
• Creative & Strategic Thinking: Ability to craft persuasive messaging that balances creativity with commercial objectives and target-audience needs.
• Collaboration & Communication: Experience working in cross-functional teams and responding to feedback from stakeholders while maintaining quality and deadlines.
• Organizational Skills: Able to manage multiple projects, prioritize tasks, and deliver under tight timelines in a fast-paced retail environment.
• Technical Tools: Comfortable using CMS platforms, Google Workspace, basic HTML for content formatting, and familiarity with design tools or brief creation is desirable.
• Portfolio Required: Submit a portfolio or samples demonstrating range across digital and offline copy, including product descriptions, campaign copy, emails, and brand content.
• Legal Eligibility & Availability: Right to work in Saudi Arabia and willingness to work flexible hours when required for campaign launches or cross‑time‑zone collaboration.

Seniority level

Entry level

Employment type

Temporary

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Retail