Coffee Category Growth Manager

talentdiamond; Jeddah; On-site; SAR 240,000 - 320,000; Full time

Job summary

TalentDiamond is seeking an experienced Manager, Commercial Development (Coffee) to drive category strategy and growth for a leading FMCG and beverage player in Saudi Arabia. You will translate insights into strong commercial plans and lead cross-functional collaboration with Sales, Marketing, and Channel teams.

The role emphasizes analysis of shopper data, market dynamics, and effective activation across physical and digital stores, with a clear focus on coffee category expansion and e-commerce

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4–5+ years of commercial experience.
• Experience in Trade Marketing, Sales, Shopper Marketing, Category Management, or Marketing.
• Strong understanding of commercial planning, category strategy, and the selling process.
• Experience analyzing retail audits, market share, distribution, sell-out data, and shopper insights.
• Strong analytical, communication, and cross-functional collaboration skills.
• Demonstrated record of commercial performance and business growth.
• Experience in beverages, coffee, or FMCG is strongly preferred.
• Good command of English.

Responsibilities

• Develop and deploy category strategies aligned with market, shopper, channel, and customer dynamics.
• Facilitate the flow of category insights and information between Sales and Marketing teams.
• Analyze shopper behavior, retail audit data, market share, distribution, and customer sell-out data.
• Translate analysis into clear recommendations and action plans to improve category performance.
• Track category spending and ensure accurate reporting.
• Define the picture of success for priority channels and support implementation across physical and digital stores.
• Drive product availability, visibility, point-of-sale execution, and planogram optimization.
• Lead the commercial planning process and ensure cross-functional alignment across Category, Brand, Channel, Shopper, and Customer priorities.
• Support execution of integrated commercial plans and activation platforms.
• Understand channel dynamics and define the right SKU assortment based on shopper missions and store formats.
• Develop e-commerce category activities in collaboration with relevant teams.
• Build channel solutions and business cases that support future growth opportunities.
• Develop strong category selling stories and support new product launches.
• Provide actionable commercial insights that help customers implement category strategies and initiatives.

Skills

Analytical skills

Cross-functional collaboration

Commercial planning

Communication

English proficiency

Education

Bachelor's degree in Marketing or Business Administration

Job description

TalentDiamond is seeking an experienced Manager, Commercial Development (Coffee) to drive category strategy and growth for a leading FMCG and beverage player in Saudi Arabia. You will translate insights into strong commercial plans and lead cross-functional collaboration with Sales, Marketing, and Channel teams.

The role emphasizes analysis of shopper data, market dynamics, and effective activation across physical and digital stores, with a clear focus on coffee category expansion and e-commerce