Business Development & Sales Manager

THA by ARMONIA; Riyadh; On-site; SAR 280,000 - 420,000; Full time

Benefits offered by this job

Performance-based incentives

Leave per Saudi Labour Law

Medical insurance

High-profile events

Collaborative work environment

Career growth

Direct exposure to leadership

Job summary

THA by ARMONIA in Riyadh seeks an experienced Business Development & Sales Manager to drive growth across markets. You will find, win and manage new business, turning client needs into lasting partnerships and tailor‑made event solutions.

You will work closely with the CEO and creative team, leveraging an established network of senior C‑Suite contacts in Riyadh to open doors and create opportunities from day one. Knowledge of government procurement and Vision 2030 is highly valued.

Qualifications

• Requires bachelor’s degree in business, marketing, or related field.
• 3–5 years of experience in business development or commercial roles in events or brand experiences.
• Extensive, active connections with senior stakeholders in Riyadh government and private sector.
• Experience with government clients and knowledge of Saudi procurement is desirable.
• English/Arabic language skills are a strong advantage.

Responsibilities

• Find and qualify new leads across corporate, semi-government and government sectors with a strong pipeline.
• Lead the full sales cycle from discovery to contract signature.
• Develop compelling proposals reflecting client objectives, budget and brand vision.
• Manage pitches with CEO and creative team, ensuring strategic and creative alignment.
• Turn client briefs into clear direction for internal teams and present capabilities to senior audiences.
• Research market trends in live events and brand experiences and monitor competitor activity.
• Maintain long-term relationships with key accounts and seek repeat business and upselling.
• Represent the agency at industry events and raise Riyadh profile.

Skills

Senior relationships

Business development

Sales leadership

Stakeholder management

Market intelligence

Education

Bachelor's degree

Job description

Our client is a leading live communication and brand experience agency in the GCC, delivering live events, media and brand experiences for major corporate and government clients across the region. They are looking for an experienced, well-connected Business Development & Sales Manager to join their Riyadh team and drive commercial growth across markets and sectors.

You will find, develop and win new business, turning client needs into lasting partnerships and tailor‑made event solutions. You will work closely with the Chief Executive Officer and the wider creative team, acting as the link between client goals and creative delivery.

This role needs an established network of senior and C‑Suite level contacts across private‑sector companies and government entities in Riyadh. You should already have trusted relationships with decision‑makers in ministries, authorities, giga‑projects and leading corporates, and be able to use them to open doors and create new opportunities from day one.

This person will also need an understanding of Marketing strategies and current Market trends, to be able to target key decision makers through different networking and social networking platforms.

Key Responsibilities

Business Generation and Deal Closure

• Find and qualify new leads across corporate, semi‑government and government sectors, building a strong, well‑managed pipeline.
• Lead the full sales cycle, from first contact and discovery through proposal, negotiation and contract signature.
• Develop compelling commercial proposals that reflect each client’s objectives, budget and brand vision.

Stakeholder and Government Relations

• Use and grow your existing network across Riyadh’s government entities and private companies to win new mandates.
• Build trusted relationships with senior stakeholders, procurement teams and marketing and communications leaders.
• Understand government procurement processes and tender requirements, and work through them confidently.

Commercial Pitches and Collaboration

• Manage commercial pitches with the Chief Executive Officer and the creative team, making sure every submission is strategically sound and creatively strong.
• Turn client briefs into clear direction for internal teams so that concepts meet commercial and creative expectations.
• Present the agency’s capabilities and proposals with confidence to senior client audiences.

Market Intelligence

• Research and track market trends in live communication, media, live events and brand experiences across Saudi Arabia and the wider GCC.
• Spot emerging opportunities linked to national initiatives, major events and sector growth under Vision 2030.
• Monitor competitor activity and share insights that shape commercial strategy and positioning.

Client Relationship Management

• Keep long‑term relationships with key accounts, acting as a trusted adviser and main commercial contact.
• Monitor client satisfaction and find opportunities for repeat business, upselling and account growth.
• Make sure clients get a smooth, high‑quality experience from first conversation to project delivery.

Representation and Networking

• Represent the agency at key industry events, conferences, exhibitions and networking platforms.
• Raise the agency’s profile and reputation in Riyadh’s business and government communities.

Education

• Bachelor’s degree in Business, Marketing, Communications or a related field.

Experience

• 3-5 years of experience in business development or commercial roles, ideally within events, live communication, media or brand experience agencies.
• A proven track record of generating leads, writing winning proposals and closing deals.
• Extensive, active connections with multiple companies and government entities in Riyadh, with a clear ability to use these connections to win business.
• Experience working with government clients and familiarity with Saudi procurement and tendering processes is highly desirable.
• English / Arabic speaker would be a strong advantage.

• Competitive compensation package with performance‑based incentives
• Annual leave in line with Saudi Labour Law
• Medical insurance
• The chance to work on high‑profile events and brand experiences for leading organisations in Saudi Arabia
• A collaborative, creative work environment alongside experienced commercial and creative teams
• Career growth in one of the region’s fastest‑growing industries
• Direct exposure to senior leadership and strategic decision‑making