Brand Manager - Rare Disease

Biopharma Careers; Riyadh; Hybrid; SAR 240,000 - 360,000; Full time

Job summary

Ipsen is seeking a strategic Brand Manager, Rare Disease in Riyadh to lead the development and execution of marketing strategies that grow the rare disease franchise and improve patient outcomes within the Kingdom. This role requires close collaboration with Sales, Medical, Regulatory, and Finance teams in a hybrid work setup.

You will craft annual plans, drive omnichannel campaigns, and translate market insights into actionable growth strategies while ensuring compliance with local regulations

Qualifications

• Proven pharmaceutical marketing experience with a track record of delivering business results.
• Strong expertise in strategic planning, brand management, and multichannel campaign execution.
• Solid analytical and financial acumen, including forecasting and budget management.
• Scientific or medical degree required; postgraduate marketing qualification is an advantage.

Responsibilities

• Develop and execute annual brand and operational plans, including forecasting, budgeting, and competitive analysis.
• Lead omnichannel campaigns, promotional materials, and digital engagement initiatives for healthcare professionals and key opinion leaders.
• Translate market insights and performance data into actionable strategies that accelerate brand growth.
• Drive scientific engagement activities, including training programs, masterclasses, and educational events.
• Partner cross-functionally with Sales, Medical, Regulatory, and Finance teams to ensure aligned and effective execution.
• Manage marketing investments to maximize return while ensuring compliance with local regulations and company standards.

Skills

Pharma marketing

Brand management

Budget forecasting

Multichannel campaigns

Analytical skills

Medical degree

Postgraduate marketing

Arabic & English fluency

Education

Science/Medical degree

Postgraduate marketing qualification

Job description

Brand Manager - Rare Disease

About Ipsen

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram .

Job Description

Brand Manager, Rare Disease

Location: Riyadh, Saudi Arabia (Hybrid)

At Ipsen, we are committed to improving patients' lives through innovation and collaboration. We are seeking a strategic and entrepreneurial Brand Manager, Rare Disease to lead the development and execution of marketing strategies that drive brand growth and enhance patient impact across the Kingdom of Saudi Arabia.

What You’ll Do

• Develop and execute annual brand and operational plans, including forecasting, budgeting, and competitive analysis.
• Lead the creation of impactful omnichannel campaigns, promotional materials, and digital engagement initiatives for healthcare professionals and key opinion leaders.
• Translate market insights and performance data into actionable strategies that accelerate brand growth.
• Drive scientific engagement activities, including training programs, masterclasses, and educational events.
• Partner cross-functionally with Sales, Medical, Regulatory, and Finance teams to ensure aligned and effective execution.
• Manage marketing investments to maximize return while ensuring compliance with local regulations and company standards.

What You’ll Bring

• Proven pharmaceutical marketing experience with a track record of delivering business results.
• Strong expertise in strategic planning, brand management, and multichannel campaign execution.
• Solid analytical and financial acumen, including forecasting and budget management.
• Scientific or medical degree required; postgraduate marketing qualification is an advantage.
• Experience within multinational healthcare organizations and product launches is preferred.
• Fluency in Arabic and English.

Why Ipsen

Join a purpose-driven organization where innovation, patient focus, and collaboration shape everything we do. You’ll have the opportunity to influence strategy, lead meaningful initiatives, and make a lasting impact in the rare disease community across Saudi Arabia.

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.