Brand Manager

Sweater; Riyadh; On-site; SAR 80,000 - 120,000; Full time

Job summary

Sweater is seeking an experienced Brand Manager to lead the development, positioning, and expansion of their brand in the Riyadh region. The ideal candidate will have a strong background in branding and business development, preferably in the car wash or related industries. Responsibilities include creating marketing strategies, enhancing the franchise model, and conducting market research. A Bachelor's degree in marketing or Business Administration is required, along with proven experience in brand management.

Qualifications

• Proven experience as a Brand Manager or in a similar strategic marketing role.
• Strong experience in brand development and business expansion.
• Experience in creating operational and marketing strategies.

Responsibilities

• Develop and strengthen the overall brand identity and market presence.
• Create and implement operational and marketing strategies aligned with business objectives.
• Lead brand growth and expansion initiatives across different markets and channels.

Skills

Brand development

Business expansion

Operational strategies

Franchise development

Analytical skills

Communication skills

Leadership skills

Education

Bachelor’s degree in marketing or Business Administration

Job description

We are looking for an experienced and strategic Brand Manager to lead the development, positioning, and expansion of our brand. The ideal candidate will be responsible for building and executing operational and marketing strategies, developing franchise opportunities, and driving sustainable business growth.

This role requires a strong understanding of branding, business development, and market expansion, with a preference for candidates who have experience in the car wash, car care, or related service industries.

Key Responsibilities

• Develop and strengthen the overall brand identity and market presence.
• Create and implement operational and marketing strategies aligned with business objectives.
• Lead brand growth and expansion initiatives across different markets and channels.
• Develop and enhance the franchise model, including franchise documentation and operational frameworks.
• Build scalable growth plans and identify new business opportunities.
• Collaborate with internal teams and external partners to ensure consistent brand execution.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Monitor brand performance, customer engagement, and campaign effectiveness.
• Ensure brand consistency across all customer touchpoints and marketing materials.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Proven experience as a Brand Manager or in a similar strategic marketing role.
• Strong experience in brand development and business expansion.
• Experience in creating operational and marketing strategies.
• Experience in franchise development and management is highly preferred.
• Strong analytical, communication, and leadership skills.
• Ability to manage multiple projects and work in a fast-paced environment.
• Previous experience in the car wash, automotive care, or related industries is a strong advantage.