Brand Management

Bupa; Jeddah; On-site; SAR 60,000 - 90,000; Full time

Job summary

Bupa Arabia for Cooperative Insurance Company is seeking a Brand Marketing professional in Jeddah to drive brand strategies and campaigns across channels. The role focuses on delivering the annual brand initiative plan and aligning communications with the Bupa value proposition.

The position also involves monitoring brand performance, producing launch recap reports, and ensuring brand guidelines are followed across all assets. Collaboration with agencies and internal teams is essential.

Responsibilities

• Execute brand strategies & campaigns across channels to raise awareness of the Bupa value proposition.
• Support monitoring brand performance and perception metrics; issues launch recap reports with results.
• Ensure brand guidelines are executed across all assets and communications; coordinate with agencies to maintain compliance.

Job description

Execute brand Strategies & Campaigns

• Support the execution of the full year initiative master plan.
• Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
• Support the execution of brand campaigns with all relevant stakeholders such as communication, activation and PR teams.

Report Brand Performance

• Support in monitoring brand performance and brand perception metrics
• Issue Launch recap reports with results achieved
• Support the analysis of the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance

Execute Brand Guidelines

• Execute brand guidelines across all assets and communications
• Understand the Global Brand Guidelines and best practice
• Work with agencies to ensure compliance with the brand guidelines. Communicate with the agency as needed.