Brand Creative Manager

Confidential; Riyadh; On-site; SAR 300,000 - 420,000; Full time

Job summary

Confidential is seeking an influential Creative Director to lead the brand’s visual strategy and storytelling across campaigns, digital touchpoints, and retail experiences. You will drive global creative direction for beauty and fashion initiatives, ensuring cultural relevance and premium execution.

You will oversee a multidisciplinary team, collaborate with Marketing, Digital, Retail, and E‑commerce, and translate consumer insights into engaging content that strengthens brand equity and drives

Qualifications

• Bachelor’s degree in design or related field.
• 8–12+ years leading creative teams in cosmetics, fashion, luxury, retail, or FMCG.
• Proven experience in creative direction, brand development, campaigns, and visual merchandising.
• Strong understanding of consumer trends, digital platforms, social media, and e‑commerce.
• Leadership, communication, collaboration, and project management skills.
• Commercial mindset, connecting creative ideas to business results.

Responsibilities

• Develop and implement overall creative and visual strategy aligned with brand identity and business objectives.
• Create compelling concepts and storytelling to elevate brand awareness and customer engagement.
• Lead campaigns, photoshoots, videos, social, website, e‑commerce, and product content.
• Direct Visual Merchandising: store windows, product displays, launch areas, POS materials, and in-store comms.
• Ensure visual standards and brand protection across teams, agencies, and partners.
• Monitor campaign performance and apply insights to improve engagement and commercial impact.

Skills

Creative leadership

Brand development

Campaign development

Visual merchandising

Team leadership

Project management

Digital content

Consumer trends

Education

Bachelor’s degree in design/visual communication/marketing/fine arts

Job description

• Develop and implement overall creative and visual strategy, ensuring consistency with the brand identity, positioning, and business objectives.
• Develop compelling visual concepts and engaging storytelling that elevate brand awareness, deepen customer engagement, drive consideration, and ultimately convert audiences.
• Create impactful creative experiences across campaigns, digital touchpoints, local activations, and retailtainment, ensuring every execution is culturally relevant, visually distinctive, and aligned with the brand’s strategic objectives.
• Lead the creative direction and execution of brand campaigns, product launches, photoshoots, videos, social media, website, e-commerce, and other customer-facing content.
• Develop compelling visual concepts and storytelling that strengthen brand awareness, customer engagement, consideration, and conversion.
• Lead the Visual Merchandising strategy, including store windows, product displays, campaign installations, launch areas, POS materials, and in-store communication.
• Establish and maintain VM guidelines and visual standards to ensure consistent and premium execution across all stores and markets.
• Work closely with Marketing, Digital, NPD, Retail, E-commerce, and Commercial teams to ensure creative and VM initiatives support business and sales objectives.
• Capture and apply consumer insights, market intelligence, cultural trends, and beauty/fashion trends.
• Ensure the consistent application and protection of the brand identity and visual standards across internal teams, agencies, and external partners.
• Lead and inspire the creative team, agencies, and external creative partners, ensuring high-quality and timely delivery of projects.
• Monitor the effectiveness of creative campaigns and VM initiatives and use performance insights to continuously improve customer engagement and commercial impact.

Qualifications & Experience

• Bachelor’s degree in design, Visual Communication, Marketing, Fine Arts, Fashion, or a related field.
• 8–12+ years of experience in creative leadership, preferably within cosmetics, fashion, luxury, retail, or FMCG.
• Proven experience in creative direction, brand development, campaign development, digital content, and visual merchandising.
• Strong understanding of consumer trends, digital platforms, social media, and e-commerce.
• Strong leadership, communication, collaboration, and project management skills.
• Commercially minded with the ability to connect creative ideas to customer engagement and business results.