Brand Communications Manager – Wholesale and Franchise

Abdul Latif Jameel Motors; Jeddah; On-site; SAR 134,000 - 223,000; Full time

Job summary

Abdul Latif Jameel Motors is seeking a Marketing Communications professional to manage roll-out and implementation of communications initiatives and brand guidelines across the wholesale and franchise network in Saudi Arabia. The role requires coordinating with agencies, briefing internal teams, and ensuring campaigns align with the brand philosophy.

The candidate should have 3–5 years of practical marketing experience, strong analytical skills, and fluency in English and Arabic.

Qualifications

• 3–5 years of practical marketing experience essential.
• Advertising and branding campaign experience across point-of-sale is important.
• Excellent English and Arabic proficiency.
• Ability to analyse advertising results and derive learnings.
• Strong project management and organizational skills.
• Ability to present and persuade on subjective matters.

Responsibilities

• Present proposed communication and activation campaigns to management for approval.
• Allocate and monitor campaign budgets and track expenditure daily.
• Brief Marketing teams on campaign requirements and coordinate delivery.
• Brief agencies on client requirements and ensure deliverables on time.
• Ensure CI guidelines are followed under the new brand philosophy.
• Set KPI measures and record campaigns with monitoring systems.
• Assess quality of responses to briefs and ensure timelines are managed.
• Manage timelines to ensure communications are developed in a timely and organized way.

Skills

Advertising

Brand guidelines

Agency coordination

English & Arabic

Education

Bachelor's in Marketing/Business

Job description

Company Description

Through the unique relationship with Toyota Motor Company, Abdul Latif Jameel Motors has grown continuously over the years to become one of the leading entities in the automotive sector in the Saudi Arabia, and one of the leading independent Toyota distributors in the world.

Job Description

To manage the roll-out and implementation of communication initiatives and creative guidelines underbrand campaigns for the wholesale and franchise network.

Key Activities

• Internal presentation of proposed communication and activation campaigns (integrated approach) to management for approval.


• Allocate and control budget expenditure by project, reporting and recording expenditure daily.


• Briefing Marketing teams on campaign and brief requirements and coordination of campaign delivery.


• Brief agencies on client requirements.


• Ensure implementation of CI guidelines under the new brand philosophy.


• Setting of consistent KPI measures and ensuring campaigns are recorded and registered with monitoring systems (pre/post tests, web analytics, etc.)


• Assessing quality of responses to brief.


• Management of timelines to ensure communications are developed in a timely and organized way.

Qualifications

Knowledge

• Advertising and communications experience – with particular knowledge of brand guidelines implementation across point-of-sale. Automotive or FMCG experience a plus. Accustomed to working with agencies or within the agency model. Exposure to the principles of media buying and analysis or demonstrate a willingness to learn.

Education

• Bachelor’s degree in commercial subject (e.g. Marketing/Business)

Experience

• 3-5 years of practical experience. Relevant marketing experience essential

Job related Skills

• Adherence to briefing principles and media buying disciplines and processes.


• A focus and ability to analyse the result of advertising and branding work. Focus on the results and learning.


• Excellent computer skills, with a working knowledge of windows applications.


• Proficiency of English and Arabic languages (essential).


• Strong organisation and project management skills.


• Good communication and personnel management skills. Ability to present and persuade on subjective matters