Banking Product Marketing Strategist

Tawantech; Riyadh; Presencial; SAR 120.000 - 180.000; Jornada completa

Descripción de la vacante

Tawantech is seeking an experienced Marketing professional to develop and execute campaigns for a range of banking products and services. You will collaborate with Product, Sales, and Digital teams to position products, craft compelling messages, and drive customer engagement.

The role requires strong analytical skills, digital marketing know-how, and the ability to manage multiple campaigns from concept to measurement. A bachelor’s degree in a related field is preferred.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.

Responsabilidades

• Develop and execute marketing strategies and campaigns for banking products, including retail and corporate banking products and services.
• Promote banking products such as personal finance, credit cards, mortgages, savings accounts, deposits, and other financial solutions.
• Work with Product Management, Sales, Digital Banking, and Business teams to understand product features, value propositions, and business objectives.
• Develop product positioning, key messages, and marketing materials to communicate product benefits and competitive advantages.
• Plan and execute product launch campaigns, promotional offers, and customer acquisition initiatives.
• Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for product growth.
• Develop targeted marketing campaigns based on customer segments, behaviors, and preferences.
• Monitor campaign performance and evaluate effectiveness against KPIs, including customer acquisition, product penetration, conversion rates, and engagement.
• Analyze customer insights and market feedback to recommend improvements to product marketing strategies.
• Coordinate with creative agencies, media partners, and internal stakeholders to deliver marketing campaigns.
• Ensure all product marketing communications comply with the bank's brand guidelines, internal policies, and applicable regulatory requirements.
• Prepare marketing reports, campaign performance analysis, and recommendations for continuous improvement.

Conocimientos

Analytical skills

Communication skills

Presentation skills

Coordination skills

Digital marketing

Market research

Campaign planning

Customer segmentation

Educación

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Herramientas

Microsoft Office

Google Analytics

Descripción del empleo

Tawantech is seeking an experienced Marketing professional to develop and execute campaigns for a range of banking products and services. You will collaborate with Product, Sales, and Digital teams to position products, craft compelling messages, and drive customer engagement.

The role requires strong analytical skills, digital marketing know-how, and the ability to manage multiple campaigns from concept to measurement. A bachelor’s degree in a related field is preferred.