A&E PR and Communications Assistant Manager

Saudi Tourism Authority; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading tourism organization in Saudi Arabia seeks a dynamic professional to oversee communication strategies and campaigns. Responsibilities include promoting the brand at various events, identifying effective communication channels, and managing media partnerships. Candidates should have strong communication skills, experience in campaign management, and the ability to analyze campaign performance. This is an exciting opportunity to contribute to tourism initiatives in the region.

Qualifications

• Strong communication skills and ability to engage with diverse stakeholders.
• Experience in campaign management and media relations.
• Analytical skills to track and report on campaign performance.

Responsibilities

• Create and implement campaigns to promote the brand.
• Identify optimal communication channels for target markets.
• Support PR and communication strategies for effective rollout.
• Manage relationships with media partners and maximize contributions.

Job description

• Create and implement campaigns to effectively promote the STA brand at trade events, roadshows, regional exhibitions, and through stakeholder interactions.
• Identify optimal communication channels to reach target markets and maximize conversion in priority segments.
• Support the execution of PR and communication strategies, ensuring alignment with individual MU requirements.
• Develop templates, guidelines, and best practices to enable MUs to efficiently produce and distribute promotional materials and publications.
• Assist MUs in setting measurable campaign targets, monitoring ROI, and ensuring alignment with strategic objectives.
• Coordinate and manage relationships with media partners and influencers to maximize their contribution to campaign rollouts.
• Optimize media buying strategies to ensure full utilization of opportunities in achieving targets and KPIs.
• Oversee planning and execution of roadshows and events, ensuring alignment with campaign goals.
• Collect, track, and analyze data on media coverage, social media engagement, and campaign ROI to drive continuous improvement.
• Monitor competitor activities and industry trends, advising MUs on how to integrate relevant insights into STA’s initiatives.
• Establish and maintain systems for capturing and responding to social media feedback to enable agile market responses and strategy optimization.
• Perform other related duties as required.