Multi-Unit Brand Manager – Premium Hospitality Growth

Ali Bin Ali Holding; Doha; On-site; QAR 250,000 - 450,000; Full time

Job summary

Ali Bin Ali Holding—ABA Hospitality W.L.L in Qatar is seeking a Brand Manager to lead restaurant managers and oversee operations across multiple units. You will ensure brand standards, drive growth through strategic planning, and manage internal and external stakeholders to optimize performance.

You will guide teams to meet quality standards (HACCP/ISO), supervise audits, and coordinate staffing, onboarding, and training.

Qualifications

• Minimum of 5 years experience with premium restaurant brands, preferably in a leadership role.
• Experience leading teams of more than 25 employees.
• Proven ability to oversee multiple brands or hospitality concepts with strong brand management.

Responsibilities

• Lead Restaurant Managers and ensure smooth day-to-day operations across all assigned units.
• Execute and ensure compliance with company policies and SOPs within all restaurants.
• Run regular store audits to ensure operational excellence and compliance.
• Ensure hygiene standards and renew health clearance certificates for team members on time.
• Lead teams to meet HACCP, ISO, food safety, and internal standards and procedures.
• Ensure inventory levels and effective stock control across outlets.
• Provide inputs into short-, medium-, and long-term strategic planning by monitoring industry trends.
• Develop new business streams and support expansion initiatives.
• Lead new restaurant openings for assigned brands with stakeholders.
• Negotiate pricing with suppliers to optimize gross margins while maintaining quality.
• Ensure sales initiatives and marketing activities are executed to enhance brand visibility.
• Act as liaison between corporate management and unit-level teams.
• Control headcount and workforce planning, coordinate RP renewals, accommodation, flights, and staff logistics.
• Ensure onboarding and induction of new employees with HR cooperation.
• Ensure succession planning for direct reports with HR.
• Conduct performance evaluations and annual appraisals with objective setting.
• Provide coaching and disciplinary actions per performance management processes.
• Define training needs and divisional plans with L&D for timely upskilling.
• Recommend hiring, promotion, and termination decisions as required.
• Ensure brand service and food quality standards across outlets; align menu revisions with guidelines.
• Maintain brand image by adhering to brand principles and execute service recovery procedures.
• Review VIP reservations and experiences to meet guest satisfaction standards.

Skills

Leadership

Team management

Brand management

Operations

HACCP

ISO standards

Food safety

Supplier negotiation

Budgeting

Strategic planning

Job description

Ali Bin Ali Holding—ABA Hospitality W.L.L in Qatar is seeking a Brand Manager to lead restaurant managers and oversee operations across multiple units. You will ensure brand standards, drive growth through strategic planning, and manage internal and external stakeholders to optimize performance.

You will guide teams to meet quality standards (HACCP/ISO), supervise audits, and coordinate staffing, onboarding, and training.