Brand Manager

Ali Bin Ali Holding; Doha; On-site; QAR 250,000 - 450,000; Full time

Job summary

Ali Bin Ali Holding—ABA Hospitality W.L.L in Qatar is seeking a Brand Manager to lead restaurant managers and oversee operations across multiple units. You will ensure brand standards, drive growth through strategic planning, and manage internal and external stakeholders to optimize performance.

You will guide teams to meet quality standards (HACCP/ISO), supervise audits, and coordinate staffing, onboarding, and training.

Qualifications

• Minimum of 5 years experience with premium restaurant brands, preferably in a leadership role.
• Experience leading teams of more than 25 employees.
• Proven ability to oversee multiple brands or hospitality concepts with strong brand management.

Responsibilities

• Lead Restaurant Managers and ensure smooth day-to-day operations across all assigned units.
• Execute and ensure compliance with company policies and SOPs within all restaurants.
• Run regular store audits to ensure operational excellence and compliance.
• Ensure hygiene standards and renew health clearance certificates for team members on time.
• Lead teams to meet HACCP, ISO, food safety, and internal standards and procedures.
• Ensure inventory levels and effective stock control across outlets.
• Provide inputs into short-, medium-, and long-term strategic planning by monitoring industry trends.
• Develop new business streams and support expansion initiatives.
• Lead new restaurant openings for assigned brands with stakeholders.
• Negotiate pricing with suppliers to optimize gross margins while maintaining quality.
• Ensure sales initiatives and marketing activities are executed to enhance brand visibility.
• Act as liaison between corporate management and unit-level teams.
• Control headcount and workforce planning, coordinate RP renewals, accommodation, flights, and staff logistics.
• Ensure onboarding and induction of new employees with HR cooperation.
• Ensure succession planning for direct reports with HR.
• Conduct performance evaluations and annual appraisals with objective setting.
• Provide coaching and disciplinary actions per performance management processes.
• Define training needs and divisional plans with L&D for timely upskilling.
• Recommend hiring, promotion, and termination decisions as required.
• Ensure brand service and food quality standards across outlets; align menu revisions with guidelines.
• Maintain brand image by adhering to brand principles and execute service recovery procedures.
• Review VIP reservations and experiences to meet guest satisfaction standards.

Skills

Leadership

Team management

Brand management

Operations

HACCP

ISO standards

Food safety

Supplier negotiation

Budgeting

Strategic planning

Job description

The Brand Manager will be responsible for leading restaurant managers and ensuring smooth day-to-day operations across all assigned units within Ali Bin Ali Hospitality. This role involves maintaining operational excellence, upholding brand standards, and driving business growth through strategic planning, team leadership, and effective stakeholder management.

Key Responsibilities

• Lead Restaurant Managers and ensure smooth day-to-day operations across all assigned units.
• Execute and ensure compliance with company policies and operational SOPs within all restaurants.
• Run regular store audits to ensure operational excellence and compliance.
• Ensure hygiene standards are maintained and health clearance certificates for team members are renewed on time.
• Lead teams to meet HACCP, ISO, food safety, and internal standards and procedures.
• Ensure adequate inventory levels and effective stock control across outlets.
• Provide inputs into short-, medium-, and long-term strategic planning by monitoring industry trends and business dynamics.
• Develop new business streams and support expansion initiatives.
• Lead new restaurant openings for assigned brands in coordination with internal and external stakeholders.
• Assist in supplier selection and evaluation for new raw materials.
• Negotiate pricing with suppliers to optimize gross margins while maintaining quality standards.
• Ensure sales blitz initiatives and marketing activities are executed periodically to enhance brand visibility and drive sales.
• Act as the key liaison between corporate management and unit-level teams.
• Control headcount across all points of sale in line with approved manpower budgets.
• Oversee workforce planning, annual leave planning, and coordinate with relevant teams for RP renewals, accommodation, flights, and related employee logistics.
• Ensure effective onboarding and induction of new employees in coordination with HR.
• Ensure succession planning for direct reports in cooperation with HR.
• Conduct performance evaluations, mid-year reviews, annual appraisals, and objective setting.
• Provide coaching, counseling, and disciplinary actions in alignment with internal performance management processes.
• Define training needs and divisional training plans in coordination with L&D, ensuring timely upskilling of teams.
• Recommend hiring, promotion, and termination decisions as required.
• Ensure proper execution of brand service standards and food quality standards across all outlets.
• Ensure menu revisions are aligned with approved brand standards and guidelines.
• Maintain and enhance brand image by strictly adhering to brand principles.
• Ensure implementation of a robust service recovery procedure across all units.
• Review VVIP customer reservations and experiences, ensuring brand service standards and guest satisfaction are met.

Experience Required

• A minimum of 5 years of experience with premium restaurant brands, preferably in a leadership or management role.
• Demonstrated experience in leading and managing teams of more than 25 employees.
• Proven expertise in overseeing multiple brands or hospitality concepts, with a strong understanding of operational standards and brand management.

Employment / Job Type

Full Time

Nationality

Any Nationality

About the Company

Ali Bin Ali Holding is a Qatar based group active across retail, distribution, hospitality, technology, medical, and other sectors. Career opportunities include sales, logistics, merchandising, technology, finance, operations, marketing, procurement, and corporate functions.

Company Industry

Hospitality

Department / Functional Area

ABA Hospitality W.L.L – Operation

Closing Date

21 December 2026