Mid Value Segment Senior Manager

Vodafone; Doha; On-site; QAR 300,000 - 600,000; Full time

Job summary

Vodafone in Doha seeks a Senior Marketing Lead to drive the marketing roadmap and lead cross-functional teams in go-to-market execution. You will manage retention initiatives, customer experience differentiators, and the lifecycle of Fibre, 5G and 4G products, ensuring strong performance reporting and NPS outcomes.

With a Bachelor’s in marketing and 10+ years of relevant experience, you will influence stakeholders, design campaigns, and optimize portfolios while reporting to the Line Manager.

Qualifications

• Senior marketer with 10+ years of experience delivering major commercial campaigns.
• Proven ability to influence cross-functional teams to deliver go-to-market plans.
• Strong communication and senior management handling experience.
• Experience with stakeholder management and data-driven optimization.

Responsibilities

• Lead on delivery of the marketing roadmap with go-to-market execution involving cross-functional teams.
• Monitor churn trends and drivers to design retention offers and engagement initiatives.
• Manage end-to-end marketing roadmap including ATL & BTL campaigns, new portfolios and tariffs, and customer experience differentiators.
• Provide management reporting and performance dashboards and ensure core metrics visibility.
• Responsible for NPS and satisfaction, designing and implementing plans to rectify NPS as needed.
• Manage Home product portfolio and lifecycle for Fibre, 5G and 4G products, including proposition design and GTM implementation.
• Perform additional project, task or activities delegated by the Line Manager.

Skills

Marketing strategy

Go-to-market planning

Cross-functional leadership

Analytics & data-driven

Stakeholder management

NPS & customer experience

Education

Bachelor’s degree in marketing or equivalent

Job description

• Lead on delivery of the marketing roadmap with impeccable go to market execution involving cross-functional teams. With rigorous commercial understanding of acquisition triggers, usage behaviours, revenue & margin of the value seekers base – fully accountable to take necessary immediate actions to utilize an emerging marketing opportunity or clear a foreseen risk.
• Monitor churn trends and driversof thecustomer segment, working cross-functionally to design and optimize retention offers, customer engagement initiatives, and proactive save actions.
• Manage and ensure to come up with end-to-end marketing roadmap composed of ATL & BTL campaigns, new portfolios and tariffs, and customer experience differentiators
• Manage performance of the customer segment in specific and the overall consumer business in general using thorough analytical skills and maintaining/creating performance reports and dashboards.
• Responsible for the NPS and satisfaction results of the customer segment – accordingly accountable for designing and implementing plans (short term or long term) to rectify a NPS position if needed.
• Manage Home product portfolio and Lifecyle for Fibre, 5G and 4G products, including proposition design, approvals, GTM implementation, performance monitoring and proposition improvement.
• Provide timely and adequate management reporting to ensure that the core metrics scorecard is visible, and performance is in line. Perform any additional project, task or activities assigned/delegated by the Line Manager.
• Bachelor’s degree in marketing or equivalent
• Senior marketer with 10 years of relevant and in-depth experience in bringing to life major commercial campaigns.
• In-depth experience in influencing cross-functionally against the delivery of a go-to-market plan.
• Marketing experience with strong communication and senior management handling experience.
• Must have experience in stakeholder management
• Must have Analytical skills - manage & understand large sets of data.