Senior Marketing Specialist

ALI BIN ALI; Doha; On-site; QAR 167,000 - 268,000; Full time

Job summary

ALI BIN ALI is seeking a Senior Marketing Specialist to conceptualize, produce, and enforce the visual identity and market visibility of assigned fashion brands. You will lead marketing activities including research, planning, budgeting, validation, coordination, and execution across all brands.

The role requires 4–6 years of multi-brand marketing experience, strong English and Arabic communication, and proficiency in MS Office.

Qualifications

• Bachelor's degree in Media/Marketing/Advertising or related field (MBA is a plus).
• CIM or similar marketing qualification from a recognized awarding body is a must.
• 4–6 years of multi-brand marketing experience.

Responsibilities

• Assist marketing manager in managing integrated campaigns across offline and online channels.
• Conduct market research to understand consumer requirements and competitive landscape.
• Translate data and analytics into actionable marketing insights.
• Develop and execute digital marketing plans and content with designers.
• Coordinate with external agencies for events and activations.
• Plan and implement campaigns to reach target audiences via digital, social media, email, and ads.
• Analyze marketing results (campaign performance, traffic, conversions) to inform future strategies.
• Maintain brand guidelines and produce promotional materials.

Skills

Brand management

Marketing strategy

Communication

English

Arabic

Financial analysis

Education

Bachelor's degree in Media/Marketing/Advertising

MBA (plus)

CIM certification

Tools

MS Office

Job description

The Senior Marketing Specialist is responsible for conceptualizing, producing and enforcing the visual identity and market visibility of the assigned Fashion brands. He/She is responsible for marketing activities (research, planning, budgeting, validating, coordination and executing) for all assigned brands.

Tasks and Responsibilities

• Works in a fast paced broadly predictable sales environment, drawing on available financial and marketing intelligence, with predefined short- and medium-term goals and brand strategies.
• Works within broadly defined guidelines and some variable conditions to meet the set goals and tasks of the marketing department.
• Reports complex issues (deviation from vaguely defined norms) to the Marketing Manager for quick action and swift resolution.
• Assist marketing manager in managing integrated marketing campaigns across offline and online tactics
• Provide recommendations for future strategic initiatives through competitive and financial analysis
• Conduct market research to find answers about consumer requirements & competitions
• Translate complex data and analytical models into insights that can be used to develop marketing strategies
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas content development for Digital content, advertising & events planning, etc.)
• Plan and execute initiatives to reach the target audience through appropriate channels (Digital social media plan, advertising campaign, e‑mailers )
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
• Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant to each brand
• Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
• Implementing the digital marketing plan based on the Digital strategy of the Division
• Creating visual concepts with designers for promotional content
• Coordinate with principles for Content
• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
• Write, proofread, and edit creative and technical content across different mediums
• Work with external agencies and for events and other activations

Qualifications

• Bachelor's degree in Media/ Marketing/ Advertising or any related field. MBA is a plus.
• Professional qualifications such as CIM (chartered institute of marketing) or marketing related professional qualifications from a well-recognized awarding body is a must.
• Experience of 4 – 6 years with multi brand management and/or marketing of several reputed brands.
• Good knowledge of utilizing the financial aspects efficiently.
• Fluent in English and Arabic.
• Well-presented and able to communicate effectively at all levels in the organization.
• Proficient in MS Office.