Senior F&B Brand Manager

Black Pearl; Doha; On-site; QAR 180,000 - 240,000; Full time

Job summary

Black Pearl is seeking a Senior F&B Brand Manager to own the strategic and operational marketing direction for a prestigious collection of dining concepts, from fine dining to innovative casual concepts. You will ensure sharp brand positioning while driving demand through integrated planning, stakeholder alignment with world-class chefs, and rigorous performance accountability.

As the Portfolio Lead, you will define brand standards, lead cross-brand campaigns, and manage agency partners across

Qualifications

• Proven, verifiable experience managing multiple pre-opening projects from planning through to successful commercial launch.

Responsibilities

• Brand and Portfolio Strategy: Define and refine positioning and value proposition for each F&B brand; align annual/quarterly marketing strategies with business priorities; manage an integrated portfolio marketing calendar.
• Campaign Performance and Demand Generation: Own marketing performance with defined KPIs; translate targets into objectives; track engagement, audience growth, and conversion signals.
• Campaign Planning and Governance: Lead integrated campaign planning across seasonal launches, chef collaborations, partnerships, and calendar moments; coordinate with Social Strategy, PR & Communications, Digital & Performance, Content Production.
• Agency Management: Manage external agency partners; provide strategic briefs and performance expectations; conduct regular reviews against KPIs and SLAs.
• Budget Stewardship: Own marketing budget and tracking spend against performance; ensure alignment with portfolio priorities; provide regular reporting.
• Stakeholder and Operations Alignment: Act as primary marketing counterpart to chefs and restaurant managers; ensure marketing aligns with operations and guest experience.
• Team Leadership: Provide strategic direction and oversight to the Marketing Specialist; set priorities and protect focus.

Job description

The F&B Hospitality portfolio represents a core visibility and demand engine for our client's ecosystem. We are looking for a Senior Brand Manager to serve as the single point of marketing accountability for a prestigious collection of dining concepts, ranging from fine dining to innovative casual concepts.As the Senior F&B Brand Manager Portfolio Lead, you will own the strategic and operational marketing direction for all food and beverage brands. Your role is to ensure brand positioning remains sharp while driving demand through integrated planning, stakeholder alignment with world-class chefs, and rigorous performance accountability.

Key Responsibilities

1. Brand and Portfolio Strategy

• Define and continuously refine positioning and value proposition for each F&B brand
• Develop annual and quarterly marketing strategies aligned with business priorities
• Build and manage an integrated portfolio marketing calendar across all F&B brands
• Identify cross-brand synergies and shared audience opportunities
• Ensure brand standards, tone of voice, and visual identity are consistently applied across all touchpoints

2. Campaign Performance and Demand Generation

• Own marketing performance across all F&B brands with clearly defined KPIs linked to demand generation and brand growth
• Translate business targets into campaign objectives and measurable marketing KPIs
• Partner with operations and finance to align campaign timing with commercial priorities and service capacity
• Track and analyze campaign effectiveness using performance metrics including engagement quality, audience growth, conversion signals, reservation uplift trends, and footfall indicators
• Optimize messaging, activation strategy, and channel mix based on data and audience insights
• Lead structured campaign reviews with clear recommendations and corrective actions

3. Campaign Planning and Governance

• Lead integrated campaign planning across seasonal launches, chef collaborations, partnerships, and key calendar moments
• Coordinate with Shared Services teams including Social Strategy, PR & Communications, Digital & Performance, and Content Production
• Review and approve campaign assets to ensure strategic consistency and clarity
• Enforce disciplined planning cycles, reporting cadence, and performance reviews

4. Agency Management

• Own the relationship with external agency partners supporting brands within the portfolio
• Provide strategic briefs, brand guardrails, and clear performance expectations to agencies
• Conduct regular agency performance reviews against agreed KPIs and SLAs
• Ensure agency output is aligned with brand positioning, tone of voice, and quality standards

5. Budget Stewardship

• Own the portfolio's marketing budget, including planning, allocation across brands, and
• tracking spend against performance
• Ensure budget decisions are aligned with portfolio priorities and business objectives
• Provide regular budget reporting and flag risks or reallocation needs to direct report

6. Stakeholder and Operations Alignment

• Act as the primary marketing counterpart to chefs, restaurant managers, and F&B
• operations teams
• Ensure marketing initiatives are aligned with operational readiness and guest experience
• Provide structured marketing guidance while constructively challenging initiatives that do not align with brand positioning

7. Team Leadership

• Provide strategic direction and daily oversight to the Marketing Specialist within the portfolio
• Set clear priorities and protect focus against reactive, last-minute activity
• Ensure

Skills

Proven, verifiable experience managing multiple pre-opening projects from planning through to successful commercial launch.