Home Segment Marketing Senior Manager

Vodafone; Doha; On-site; QAR 350,000 - 650,000; Full time

Job summary

Vodafone Doha is seeking a senior marketer to lead the marketing roadmap and GTM execution across cross-functional teams. The role focuses on understanding acquisition triggers, usage behaviours, and revenue margins to act on emerging opportunities or mitigate risks.

The incumbent will drive retention initiatives, churn reduction, and proactive save actions while shaping campaigns for Fibre, 5G, and 4G products with strong data analytics and executive-level reporting.

Qualifications

• Bachelor’s degree in marketing or equivalent.
• 10+ years of senior marketing experience.
• Proven ability to influence cross-functionally in delivering go-to-market plans.
• Strong communication skills and senior management interaction.
• Experience in stakeholder management.
• Analytical skills with large data sets.

Responsibilities

• Lead on delivery of the marketing roadmap with go-to-market execution across cross-functional teams.
• Monitor churn drivers and design retention offers and proactive saves.
• Manage end-to-end marketing roadmap including ATL & BTL campaigns, new portfolios and tariffs, customer experience differentiators.
• Analyze performance of the customer segment and overall consumer business with dashboards and reports.
• Own NPS and satisfaction results; design plans to rectify gaps.
• Manage Home product portfolio and lifecycle for Fibre, 5G and 4G products with GTM and performance monitoring.

Skills

Data analysis

Stakeholder mgmt

Cross-functional

Marketing leadership

Campaign management

Education

Bachelor’s degree in marketing or equivalent

Job description

• Lead on delivery of the marketing roadmap with impeccable go to market execution involving cross-functional teams. With rigorous commercial understanding of acquisition triggers, usage behaviours, revenue & margin of the value seekers base – fully accountable to take necessary immediate actions to utilize an emerging marketing opportunity or clear a foreseen risk.
• Monitor churn trends and driversof thecustomer segment, working cross-functionally to design and optimize retention offers, customer engagement initiatives, and proactive save actions.
• Manage and ensure to come up with end-to-end marketing roadmap composed of ATL & BTL campaigns, new portfolios and tariffs, and customer experience differentiators
• Manage performance of the customer segment in specific and the overall consumer business in general using thorough analytical skills and maintaining/creating performance reports and dashboards.
• Responsible for the NPS and satisfaction results of the customer segment – accordingly accountable for designing and implementing plans (short term or long term) to rectify a NPS position if needed.
• Manage Home product portfolio and Lifecyle for Fibre, 5G and 4G products, including proposition design, approvals, GTM implementation, performance monitoring and proposition improvement.
• Provide timely and adequate management reporting to ensure that the core metrics scorecard is visible, and performance is in line. Perform any additional project, task or activities assigned/delegated by the Line Manager.

• Bachelor’s degree in marketing or equivalent
• Senior marketer with 10 years of relevant and in-depth experience in bringing to life major commercial campaigns.
• In-depth experience in influencing cross-functionally against the delivery of a go-to-market plan.
• Marketing experience with strong communication and senior management handling experience.
• Must have experience in stakeholder management
• Must have Analytical skills - manage & understand large sets of data.