E-Commerce Manager

Kempinski Hotels; Doha; On-site; QAR 280,000 - 420,000; Full time

Job summary

Kempinski Hotels in Doha, Qatar seeks an E-Commerce Manager to drive direct digital bookings and optimize the hotel’s online distribution footprint. You will align digital marketing with yield strategy to shift bookings toward direct channels and reduce acquisition costs.

Reporting to the Director of Revenue Management, you will manage Brand.com, PPC/SEM, SEO, and metasearch campaigns, while collaborating with Revenue Management and Sales/Marketing to improve channel performance.

Qualifications

• Bachelor’s degree in Hospitality Management or related field.
• 3+ years of experience in hospitality e-commerce or online distribution.
• Proficient in web analytics and digital marketing tools.
• Strong knowledge of OTA management and metasearch channels.

Responsibilities

• Manage and optimize Brand.com and direct booking engine to maximize CVR and AOV.
• Execute A/B tests, UX enhancements, and landing page strategies aligned with revenue tactics.
• Audit site performance, page load speeds, and mobile responsiveness.
• Allocate digital ad spend based on real-time booking pace, low-occupancy periods, and geographic target markets.
• Manage PPC/SEM, SEO, metasearch campaigns, and retargeting ads.
• Coordinate email marketing automation for direct guest targeting and upselling.
• Audit OTA profiles and ensure rate parity and promos across major platforms.
• Collaborate with Revenue Management on content accuracy, imagery, and promotions.
• Track performance using GA4 and revenue systems; report ROAS and CAC.
• Present insights during weekly strategy meetings with Revenue Management and Sales/Marketing teams.

Skills

Digital marketing

E-commerce

Hospitality knowledge

Data-driven decision making

Education

Bachelor’s degree in Hospitality Management or related field

Tools

GA4

Tag Manager

CMS

PMS

CRS

OTA extranets

Google Ads

Job description

E-Commerce Manager

Application Deadline: 15 September 2026

Department: Revenue & Reservations

Employment Type: Permanent - Full Time

Location: Qatar - Doha

Description

he E-Commerce Manager is responsible for driving direct digital bookings, maximizing online channel conversion, and optimizing the hotel’s overall online distribution footprint. Reporting directly to the Director of Revenue Management, you will bridge digital marketing execution with yield strategy. Your primary goal is to shift booking share toward direct web/mobile channels, lower acquisition costs, and optimize total online revenue across Direct Web (Brand.com), OTAs, and Metasearch platforms.

Key Responsibilities

• Manage and continually optimize the hotel’s primary website (Brand.com) and direct booking engine to maximize Conversion Rate (CVR) and Average Order Value (AOV).
• Execute A/B testing, user experience (UX) enhancements, and landing page strategies aligned with current revenue tactics (e.g., packages, seasonal promotions, upsells).
• Audit site functionality, page load speeds, and mobile responsiveness to ensure a friction-free booking journey.
• Work with the Director of Revenue Management to allocate digital ad spend based on real-time booking pace, low-occupancy periods, and geographic target markets.
• Manage paid search (PPC/SEM), search engine optimization (SEO), metasearch campaigns (Google Hotel Ads, TripAdvisor, Trivago), and retargeting ads.
• Coordinate email marketing automation (CRM) for direct guest targeting, pre-arrival upselling, and post-stay retention campaigns.
• Audit and optimize the hotel’s profile listings across major Online Travel Agencies (Expedia, Booking.com, Agoda, etc.) and Metasearch sites.
• Collaborate with Revenue Management to verify content accuracy, room type display, imagery, rate parity compliance, and promotional participation on OTAs.
• Leverage OTA merchandising tools (e.g., preferred partner status, sponsored listings, visibility boosters) intentionally during low-demand periods.
• Measure and report monthly digital performance, return on ad spend (ROAS), acquisition cost per booking, web traffic, and channel share metrics using Google Analytics 4 (GA4) and revenue systems.
• Track shift in booking channel distribution (Direct vs. OTA share) to monitor cost-of-acquisition savings.
• Present actionable insights during weekly strategy/commercial meetings with Revenue Management and Sales/Marketing teams

Skills, Knowledge and Expertise

Education: Bachelor’s degree in Hospitality Management, E-Commerce, Digital Marketing, Business Administration, or related field.

Experience: 3+ years of experience in hospitality e-commerce, digital marketing, or online distribution.

Tech Proficiency:

• Web analytics platforms (Google Analytics 4, Tag Manager).
• Central Reservation Systems (CRS), Property Management Systems (PMS), and Channel Managers.
• Meta-search platforms and Google Ads dashboard management.
• Content Management Systems (CMS) and OTA extranets (Expedia Partner Central, Booking.com Partner Hub).