Direct-Booking Ecommerce Manager

Kempinski Hotels; Doha; On-site; QAR 280,000 - 420,000; Full time

Job summary

Kempinski Hotels in Doha, Qatar seeks an E-Commerce Manager to drive direct digital bookings and optimize the hotel’s online distribution footprint. You will align digital marketing with yield strategy to shift bookings toward direct channels and reduce acquisition costs.

Reporting to the Director of Revenue Management, you will manage Brand.com, PPC/SEM, SEO, and metasearch campaigns, while collaborating with Revenue Management and Sales/Marketing to improve channel performance.

Qualifications

• Bachelor’s degree in Hospitality Management or related field.
• 3+ years of experience in hospitality e-commerce or online distribution.
• Proficient in web analytics and digital marketing tools.
• Strong knowledge of OTA management and metasearch channels.

Responsibilities

• Manage and optimize Brand.com and direct booking engine to maximize CVR and AOV.
• Execute A/B tests, UX enhancements, and landing page strategies aligned with revenue tactics.
• Audit site performance, page load speeds, and mobile responsiveness.
• Allocate digital ad spend based on real-time booking pace, low-occupancy periods, and geographic target markets.
• Manage PPC/SEM, SEO, metasearch campaigns, and retargeting ads.
• Coordinate email marketing automation for direct guest targeting and upselling.
• Audit OTA profiles and ensure rate parity and promos across major platforms.
• Collaborate with Revenue Management on content accuracy, imagery, and promotions.
• Track performance using GA4 and revenue systems; report ROAS and CAC.
• Present insights during weekly strategy meetings with Revenue Management and Sales/Marketing teams.

Skills

Digital marketing

E-commerce

Hospitality knowledge

Data-driven decision making

Education

Bachelor’s degree in Hospitality Management or related field

Tools

GA4

Tag Manager

CMS

PMS

CRS

OTA extranets

Google Ads

Job description

Kempinski Hotels in Doha, Qatar seeks an E-Commerce Manager to drive direct digital bookings and optimize the hotel’s online distribution footprint. You will align digital marketing with yield strategy to shift bookings toward direct channels and reduce acquisition costs.

Reporting to the Director of Revenue Management, you will manage Brand.com, PPC/SEM, SEO, and metasearch campaigns, while collaborating with Revenue Management and Sales/Marketing to improve channel performance.