Direct Booking Growth Manager, Hotel E-Commerce

Kempinski Hotel; Doha; On-site; QAR 218,000 - 328,000; Full time

Job summary

The Kempinski Hotel is seeking an E-Commerce Manager to drive direct digital bookings and optimize online distribution. You will align digital marketing with yield strategy to shift share toward direct channels and reduce acquisition costs.

Reporting to Revenue Management, you will optimize Brand.com, manage PPC/SEO/Metasearch campaigns, and collaborate with OTA partners. Strong analytics and CMS experience are essential.

Qualifications

• Bachelor's degree in Hospitality Management, E-Commerce, Digital Marketing, Business Administration, or related field.
• 3+ years of experience in hospitality e-commerce, digital marketing, or online distribution.
• Web analytics platforms (GA4, Tag Manager). Central Reservation Systems (CRS), Property Management Systems (PMS), and OTA extranets (Expedia Partner Central, Booking.com Partner Hub).

Responsibilities

• Direct Channel Optimization: Manage and optimize Brand.com to maximize CVR and AOV, with A/B testing and UX enhancements.
• Revenue-Driven Digital Marketing Execution: Allocate digital ad spend, manage PPC/SEM, SEO, metasearch campaigns, and CRM-based emails.
• OTA Merchandising & Third-Party Distribution: Audit OTA profiles, ensure content accuracy, rate parity, and promotional participation.
• Analytics, Tracking & Reporting: Measure ROAS, acquisition cost per booking, and channel share using GA4 and revenue systems.

Skills

Digital marketing

Google Analytics 4

PPC/SEM

SEO

Meta-search

Email marketing

UX optimization

A/B testing

Education

Bachelor's degree in Hospitality Management or related

Tools

GA4

Tag Manager

CRS

PMS

OTA extranets

CMS

Google Ads

Job description

The Kempinski Hotel is seeking an E-Commerce Manager to drive direct digital bookings and optimize online distribution. You will align digital marketing with yield strategy to shift share toward direct channels and reduce acquisition costs.

Reporting to Revenue Management, you will optimize Brand.com, manage PPC/SEO/Metasearch campaigns, and collaborate with OTA partners. Strong analytics and CMS experience are essential.