E-Commerce Manager

Kempinski Hotels SA; Doha; On-site; QAR 180,000 - 240,000; Full time

Job summary

Kempinski Hotels SA in Doha is seeking an E-Commerce Manager to drive direct digital bookings and optimize the hotel’s online distribution footprint. You will bridge digital marketing with yield strategy to shift share toward direct web/mobile channels, lowering acquisition costs and increasing total online revenue.

You will manage the Brand.com engine, run A/B tests, optimize UX, and oversee PPC/SEO, metasearch, and OTA campaigns to improve ROAS and conversion across channels.

Qualifications

• Bachelor’s degree in Hospitality, E-Commerce, Digital Marketing, Business Administration, or related field.
• 3+ years in hospitality e-commerce, digital marketing, or online distribution.
• Experience driving direct digital bookings and optimizing online channels.

Responsibilities

• Manage Brand.com and direct booking engine to maximize Conversion Rate and AOV.
• Execute A/B tests, UX enhancements, and landing page strategies.
• Audit site functionality, page load speeds, and mobile responsiveness for booking flow.
• Allocate digital ad spend based on real-time pace and occupancy.
• Coordinate PPC/SEO, metasearch campaigns, and retargeting ads.
• Manage OTA profiles and rate parity with promotions.
• Measure monthly performance: ROAS, CPA, web traffic, and channel share.

Skills

GA4 / Tag Manager

CRS / PMS

Meta-search & Google Ads

CMS & OTA portals

Education

Bachelor's degree in related field

Tools

Expedia Partner Central

Booking.com Partner Hub

OTA extranets

Channel Managers

Job description

E-Commerce Manager

Department: Revenue & Reservations

Employment Type: Permanent - Full Time

Location: Qatar - Doha

Description

E-Commerce in Luxury Hotel setting experience is a must
The E-Commerce Manager is responsible for driving direct digital bookings, maximizing online channel conversion, and optimizing the hotel's overall online distribution footprint. Reporting directly to the Director of Revenue Management, you will bridge digital marketing execution with yield strategy. Your primary goal is to shift booking share toward direct web/mobile channels, lower acquisition costs, and optimize total online revenue across Direct Web (Brand.com), OTAs, and Metasearch platforms.

Key Responsibilities

E-Commerce in Luxury Hotel setting experience is a must Direct Channel Optimization (Brand Website & Engine)

• Manage and continually optimize the hotel's primary website (Brand.com) and direct booking engine to maximize Conversion Rate (CVR) and Average Order Value (AOV).
  
• Execute A/B testing, user experience (UX) enhancements, and landing page strategies aligned with current revenue tactics (e.g., packages, seasonal promotions, upsells).
  
• Audit site functionality, page load speeds, and mobile responsiveness to ensure a friction-free booking journey.
  

• Work with the Director of Revenue Management to allocate digital ad spend based on real-time booking pace, low-occupancy periods, and geographic target markets.
  
• Manage paid search (PPC/SEM), search engine optimization (SEO), metasearch campaigns (Google Hotel Ads, TripAdvisor, Trivago), and retargeting ads.
  
• Coordinate email marketing automation (CRM) for direct guest targeting, pre-arrival upselling, and post-stay retention campaigns.
  

• Audit and optimize the hotel's profile listings across major Online Travel Agencies (Expedia, Booking.com, Agoda, etc.) and Metasearch sites.
  
• Collaborate with Revenue Management to verify content accuracy, room type display, imagery, rate parity compliance, and promotional participation on OTAs.
  
• Leverage OTA merchandising tools (e.g., preferred partner status, sponsored listings, visibility boosters) intentionally during low-demand periods.
  

• Measure and report monthly digital performance, return on ad spend (ROAS), acquisition cost per booking, web traffic, and channel share metrics using Google Analytics 4 (GA4) and revenue systems.
  
• Track shift in booking channel distribution (Direct vs. OTA share) to monitor cost-of-acquisition savings.
  
• Present actionable insights during weekly strategy/commercial meetings with Revenue Management and Sales/Marketing teams
  

Skills, Knowledge and Expertise

Education: Bachelor's degree in Hospitality Management, E-Commerce, Digital Marketing, Business Administration, or related field.
Experience: 3+ years of experience in hospitality e-commerce, digital marketing, or online distribution.
Tech Proficiency:

• Web analytics platforms (Google Analytics 4, Tag Manager).
  
• Central Reservation Systems (CRS), Property Management Systems (PMS), and Channel Managers.
  
• Meta-search platforms and Google Ads dashboard management.
  
• Content Management Systems (CMS) and OTA extranets (Expedia Partner Central, Booking.com Partner Hub).