CRM Strategy Lead - Automotive Growth & Loyalty

Nasser Bin Khaled and Sons Holdings; Doha; On-site; QAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary and benefits

Collaborative work environment

Job summary

Nasser Bin Khaled and Sons Holdings is seeking an accomplished CRM Manager to lead the development and execution of CRM strategies that enhance customer engagement, loyalty and growth through data analytics and customer insights.

The role requires driving retention, maximizing customer lifetime value, and elevating the customer journey while partnering with Sales, Marketing, Customer Service and Technology teams to deliver measurable commercial outcomes.

Qualifications

• Bachelor's degree required in business/marketing/data analytics or related.
• Proven experience in Customer Relationship Management and customer engagement.
• Automotive industry experience with knowledge of automotive customer journeys and aftersales operations.
• Experience using customer data and analytics to drive business outcomes.
• Hands-on experience with CRM data management systems and governance.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to thrive in a fast-paced environment and lead continuous improvement initiatives.

Responsibilities

• Develop and implement CRM strategies for acquisition, engagement, retention, and revenue growth.
• Drive segmentation, targeting, and personalized communication using insights and analytics.
• Lead CRM platforms and data ecosystems optimization.
• Design and execute loyalty, referral, and customer feedback programs.
• Collaborate with Sales and Marketing to improve conversions and upsell.
• Analyze trends and metrics to identify growth opportunities and improve the customer experience.
• Ensure data governance, privacy, and compliance across CRM activities.
• Prepare executive-level reports and dashboards with actionable recommendations.
• Champion CRM best practices and drive adoption of customer-centric processes.

Skills

CRM management

Stakeholder management

Data analytics

Customer segmentation

Loyalty programs

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Marketing, Data Analytics, or related

Tools

CRM platforms

Job description

Nasser Bin Khaled and Sons Holdings is seeking an accomplished CRM Manager to lead the development and execution of CRM strategies that enhance customer engagement, loyalty and growth through data analytics and customer insights.

The role requires driving retention, maximizing customer lifetime value, and elevating the customer journey while partnering with Sales, Marketing, Customer Service and Technology teams to deliver measurable commercial outcomes.