Automotive Marketing Leader: Brand & Growth

Al Waha For Cars; Doha; On-site; QAR 120,000 - 220,000; Full time

Job summary

Al Waha For Cars in Doha is seeking a Marketing Manager to lead all marketing efforts, strengthen our automotive brand, and drive vehicle sales and aftersales growth through integrated campaigns. You will oversee digital and traditional channels, events, promotions, and CRM programs to generate qualified leads, improve customer engagement, and elevate market share.

Strong strategic planning, budget management, and cross-functional collaboration with Sales, Aftersales, and Agencies are essential

Responsibilities

• Develop and implement annual and quarterly marketing strategies aligned with the company’s business and sales objectives.
• Prepare marketing plans and budgets for vehicle sales, aftersales, parts, and other automotive business activities.
• Identify market trends, customer preferences, competitor activities, and new marketing opportunities.
• Develop strategies to increase brand awareness, customer acquisition, retention, and market share.
• Manage digital marketing campaigns across social media, search engines, websites, email, and other relevant platforms.
• Develop and execute lead-generation campaigns to support vehicle sales and aftersales targets.
• Monitor website performance, online enquiries, campaign engagement, and conversion rates.
• Coordinate with agencies and internal teams for SEO, SEM, social media, content marketing, and paid advertising.
• Ensure all digital content reflects the company's brand identity and communication standards.
• Plan and execute marketing campaigns for new and used vehicles, seasonal promotions, launches, offers, and special events.
• Work closely with Sales and Aftersales teams to understand business requirements and develop targeted campaigns.
• Support product launches, new model introductions, test-drive events, roadshows, exhibitions, and customer events.
• Develop promotional materials, campaigns, offers, and communication strategies to increase showroom traffic and sales enquiries.

Job description

Al Waha For Cars in Doha is seeking a Marketing Manager to lead all marketing efforts, strengthen our automotive brand, and drive vehicle sales and aftersales growth through integrated campaigns. You will oversee digital and traditional channels, events, promotions, and CRM programs to generate qualified leads, improve customer engagement, and elevate market share.

Strong strategic planning, budget management, and cross-functional collaboration with Sales, Aftersales, and Agencies are essential