CRM Manager

Nasser Bin Khaled and Sons Holdings; Doha; On-site; QAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary and benefits

Collaborative work environment

Job summary

Nasser Bin Khaled and Sons Holdings is seeking an accomplished CRM Manager to lead the development and execution of CRM strategies that enhance customer engagement, loyalty and growth through data analytics and customer insights.

The role requires driving retention, maximizing customer lifetime value, and elevating the customer journey while partnering with Sales, Marketing, Customer Service and Technology teams to deliver measurable commercial outcomes.

Qualifications

• Bachelor's degree required in business/marketing/data analytics or related.
• Proven experience in Customer Relationship Management and customer engagement.
• Automotive industry experience with knowledge of automotive customer journeys and aftersales operations.
• Experience using customer data and analytics to drive business outcomes.
• Hands-on experience with CRM data management systems and governance.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to thrive in a fast-paced environment and lead continuous improvement initiatives.

Responsibilities

• Develop and implement CRM strategies for acquisition, engagement, retention, and revenue growth.
• Drive segmentation, targeting, and personalized communication using insights and analytics.
• Lead CRM platforms and data ecosystems optimization.
• Design and execute loyalty, referral, and customer feedback programs.
• Collaborate with Sales and Marketing to improve conversions and upsell.
• Analyze trends and metrics to identify growth opportunities and improve the customer experience.
• Ensure data governance, privacy, and compliance across CRM activities.
• Prepare executive-level reports and dashboards with actionable recommendations.
• Champion CRM best practices and drive adoption of customer-centric processes.

Skills

CRM management

Stakeholder management

Data analytics

Customer segmentation

Loyalty programs

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Marketing, Data Analytics, or related

Tools

CRM platforms

Job description

We are seeking to appoint an accomplished and strategic CRM Manager to join one of our business entities. This position will be responsible for leading the development and execution of customer relationship management strategies that enhance customer engagement, strengthen loyalty, and support sustainable business growth through the effective use of data, analytics, and customer insights.

In this capacity, the successful candidate will drive initiatives aimed at improving customer retention, maximising customer lifetime value, and elevating the overall customer journey. Working in close partnership with Sales, Marketing, Customer Service, and Technology stakeholders, the CRM Manager will leverage customer intelligence to optimise engagement strategies, enhance organisational effectiveness, and deliver measurable commercial outcomes.

Key Responsibilities

• Develop and implement CRM strategies that support customer acquisition, engagement, retention, and revenue growth.
• Drive customer segmentation, audience targeting, and personalized communication initiatives based on customer insights and behavioural analytics.
• Lead the management, optimization, and continuous enhancement of CRM platforms and customer data ecosystems.
• Design and execute customer engagement programs, including loyalty initiatives, referral programs, and customer feedback mechanisms.
• Partner with Sales and Marketing teams to improve customer conversion, cross-selling, and up-selling opportunities.
• Analyse customer trends, behaviours, and performance metrics to identify opportunities for business growth and customer experience improvement.
• Ensure high standards of data integrity, governance, privacy, and compliance across all CRM activities.
• Prepare executive-level reports and dashboards, providing actionable recommendations to senior leadership.
• Champion CRM best practices and foster organization-wide adoption of customer-centric processes and technologies.Lead the development and execution of CRM strategies that enhance customer engagement, loyalty, and retention.

Qualification

• Bachelor's degree in Business Administration, Marketing, Data Analytics, or a related discipline.
• Proven experience in Customer Relationship Management (CRM), customer engagement, loyalty programmes, and customer lifecycle management.
• Mandatory experience within the automotive industry, with a strong understanding of automotive customer journeys, aftersales operations, customer retention strategies, and dealer network environments.
• Demonstrated experience in leveraging customer data and analytics to drive business performance and customer engagement initiatives.
• Hands-on experience with CRM platforms and customer data management systems.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to thrive in a fast-paced environment and lead continuous improvement initiatives.

What We Offer

• Competitive salary and benefits package
• Opportunity to work with leading Japanese and Chinese automotive brands
• A collaborative and growth-oriented work environment