B2B Sales Manager

ABYAT; Doha; On-site; QAR 250,000 - 360,000; Full time

Job summary

ABYAT, the region's leading home improvement retailer, seeks a B2B Sales Manager to spearhead revenue growth across tiles, sanitaryware and interior finishing. You will identify opportunities, manage strategic accounts, and coach the sales team to meet ambitious targets in a fast‑growing market.

Responsibilities include shaping the B2B strategy, closing deals with contractors and corporate clients, and collaborating with Retail, Marketing and Supply Chain to ensure seamless order fulfillment and

Qualifications

• Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
• 7+ years of progressive B2B sales experience, with 2–3 years in a managerial role.
• Experience in building materials, construction materials, or related industries.
• Experience handling Tiles, Sanitaryware, Interior Finishing or similar product categories preferred.
• Strong network and market knowledge in the B2B sector is advantageous.
• Proven ability to manage contractors, developers, consultants, designers, and corporate clients.

Responsibilities

• Develop and implement the B2B sales strategy aligned with commercial objectives.
• Identify and develop new business opportunities with contractors, developers, and corporate clients.
• Build and maintain relationships with key B2B customers and strategic accounts.
• Drive sales growth across Tiles, Sanitaryware, and Interior Finishing categories.
• Lead the sales pipeline from lead generation to closing and after-sales follow-up.
• Coordinate with Retail, Marketing, Supply Chain, Procurement, Finance, and Operations.
• Provide regular performance reports and forecast accurately for management.

Skills

Leadership

Negotiation

Account management

Sales strategy

Business development

Collaborative work

Analytical skills

Communication skills

Education

Bachelor's degree in Business Administration, Sales, Marketing, or a related field

Tools

CRM systems

Microsoft Office

Job description

Join the Team at ABYAT - Your Gateway to Retail Excellence!

About us

Are you ready to be part of the largest retail store in the Middle East? ABYAT, spanning an impressive 22,000 square meters and offering over 22,000 products, is your one-stop destination for all things home improvement and more. From elegant tiles and captivating wallpapers to state-of-the-art lighting solutions and stylish kitchen fixtures, we pride ourselves on offering a diverse array of top-quality products under one roof. Established locally with a vision for excellence, ABYAT has been setting benchmarks since its inception in September 2005. With an unwavering focus on our customers, we've crafted an experience that revolves around their needs, from our meticulously designed store layouts to our unparalleled service offerings. Expanding beyond our roots in Kuwait, ABYAT is now making waves in Saudi Arabia and setting our sights on Qatar and the UAE. As we continue to grow, we're seeking passionate individuals to join our dynamic team and contribute to our journey of success.

Type: Full-time / On-Site

Job Purpose

The B2B Sales Manager will be responsible for developing and leading the B2B sales business, driving revenue growth, and building strong relationships with key customers across the building materials and interior finishing sectors.

The role will focus on identifying new business opportunities, managing strategic accounts, developing sales strategies, and leading the B2B sales team to achieve revenue, profitability, and market growth objectives.

Key Responsibilities

• Develop and implement the B2B sales strategy in line with the company's overall commercial objectives.
• Identify and develop new business opportunities across contractors, developers, consultants, designers, project companies, and corporate clients.
• Build and maintain strong relationships with key B2B customers and strategic accounts.
• Drive sales growth across Tiles, Sanitary, and Interior Finishing product categories.
• Develop and manage a strong sales pipeline, ensuring consistent business opportunities and project conversion.
• Identify upcoming projects and develop relationships with key decision-makers at an early stage.
• Manage the complete B2B sales cycle, from lead generation and quotation to negotiation, closing, and after-sales follow-up.
• Prepare commercial proposals, negotiate pricing and terms, and ensure healthy margins while achieving sales targets.
• Monitor market trends, competitor activities, pricing, and customer behavior to identify opportunities and risks.
• Develop customer segmentation and account plans to maximize revenue from existing and potential customers.
• Lead, coach, and develop the B2B sales team to achieve individual and team targets.
• Set clear sales targets and KPIs and regularly monitor team performance.
• Analyze sales performance, conversion rates, pipeline value, average order value, and profitability to identify areas for improvement.
• Work closely with Retail, Marketing, Supply Chain, Procurement, Finance, and Operations teams to ensure smooth order fulfillment and customer experience.
• Ensure accurate sales forecasting and provide regular business performance reports to management.
• Manage customer complaints and ensure timely resolution while maintaining strong business relationships.
• Ensure compliance with company policies, pricing guidelines, approval processes, and commercial procedures.
• Continuously explore opportunities to expand the company's B2B customer base and market presence.

Requirements

• Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
• 7+ years of progressive B2B sales experience, with at least 2–3 years in a managerial or leadership position.
• Proven experience in building materials, construction materials, interior finishing, or related industries.
• Previous experience in Tiles, Sanitaryware, Interior Finishing, or similar product categories is highly preferred.
• Strong existing network and market knowledge within the B2B sector is an advantage.
• Proven experience dealing with contractors, developers, consultants, designers, project owners, and corporate customers.
• Strong understanding of project-based sales and the B2B sales cycle.
• Demonstrated experience in achieving and exceeding sales targets.
• Strong commercial, negotiation, and account management skills.
• Experience managing and developing sales teams.
• Strong analytical skills with the ability to use sales data and market insights to drive decisions.
• Good understanding of pricing, margins, profitability, and commercial negotiations.
• Excellent communication, presentation, and relationship-building skills.
• Strong leadership, problem-solving, and decision-making abilities.
• Proficiency in CRM systems and Microsoft Office.