VIP CRM Lead

Jobgether; Portugal; Teletrabalho; EUR 60 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Fully remote

Full-time

Children allowance

Mental health

Wellness activities

Language courses

Auto services

Vet services

Home office setup

Books & stationery

Training compensation

Massage benefits

Multi-market exposure

Resumo da oferta

Jobgether, on behalf of a partner company, is seeking a VIP CRM Lead based in Portugal. As VIP CRM Lead, you will shape and execute the CRM strategy for high-value customer segments across multiple markets, overseeing VIP communication coverage, journeys, and engagement initiatives to improve experiences and performance.

You will coordinate with Analytics, VIP Operations, Product, and regional teams, test new CRM mechanics, and scale proven approaches across regions.

Qualificações

• CRM strategy, lifecycle marketing, and VIP marketing experience.
• Ability to plan and execute segmentation and journeys across markets.
• Experience coordinating CRM initiatives across multiple regions is valued.
• Strong analytics to interpret CRM performance and translate insights into actions.
• Experience identifying underperforming journeys and optimizing them.
• Ability to evaluate market trends and adapt CRM practices to different markets.
• Cross-functional collaboration with analytics, operations, product, and marketing teams.
• Ability to manage multiple initiatives in a fast-paced international environment.
• Strong communication and stakeholder management to align teams around standards.
• Data-driven mindset with experimentation and measurable results.
• Experience in iGaming or digital entertainment is advantageous.

Responsabilidades

• Develop and implement the VIP CRM strategy at the brand level across regions.
• Build and execute VIP communication plans for key segments, scenarios, and markets.
• Oversee and continuously evolve VIP journeys across regions.
• Monitor CRM effectiveness and CRM journey performance regularly.
• Analyze CRM and customer metrics with analysts and align insights across regions.
• Identify underperforming journeys and drive improvements.
• Establish a consistent VIP CRM processes and standards across regions.
• Share successful campaigns and best practices between regional teams.
• Research market CRM approaches and assess applicability.
• Test, optimize, and scale CRM mechanics across markets.
• Coordinate CRM initiatives with VIP Operations, Analytics, Product, and cross-functional teams.
• Support continuous improvement through data-driven experimentation and performance analysis.

Conhecimentos

CRM strategy

Customer segmentation

Lifecycle marketing

Data analysis

Cross-region coordination

Stakeholder management

Experimentation

Market trends

Descrição da oferta de emprego

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VIP CRM Lead based in Portugal.

As VIP CRM Lead, you will shape and execute the CRM strategy for high-value customer segments across multiple markets.
You will oversee VIP communication coverage, customer journeys, and engagement initiatives designed to improve customer experiences and performance.
The role combines strategic planning, data analysis, experimentation, and cross-regional coordination.
You will monitor CRM effectiveness, identify underperforming journeys, and drive improvements based on customer and performance insights.
Working closely with Analytics, VIP Operations, Product, and regional teams, you will help establish consistent CRM standards and processes.
You will also identify successful market practices, test new CRM mechanics, and scale proven approaches across regions.
This is a fully remote opportunity to influence VIP engagement strategy within a fast-paced, international digital entertainment environment.

Accountabilities:

• Develop and implement the VIP CRM strategy at the brand level, aligning initiatives with customer and business objectives.
• Build and execute VIP communication coverage plans across key customer segments, scenarios, and markets.
• Oversee and continuously develop CRM journeys across multiple regions.
• Monitor CRM communication effectiveness and customer scenario performance on a regular basis.
• Analyze key CRM and customer metrics in partnership with analysts and align insights across regional teams.
• Identify underperforming journeys, investigate performance gaps, and initiate changes to improve effectiveness.
• Establish a consistent approach to VIP CRM processes, standards, and execution across regions.
• Share successful campaigns, use cases, and best practices between regional teams.
• Research relevant market solutions, CRM approaches, and industry best practices and assess their applicability.
• Test, optimize, and scale successful CRM mechanics across different markets.
• Coordinate CRM initiatives with VIP Operations, Analytics, Product, and other cross-functional teams.
• Support continuous improvement of VIP engagement strategies through data-driven experimentation and performance analysis.

Requirements:

• Demonstrated experience in CRM, customer lifecycle marketing, VIP marketing, or a closely related field.
• Strong understanding of CRM strategy, customer segmentation, communication planning, and lifecycle journeys.
• Experience managing CRM initiatives across multiple markets or regions is highly valued.
• Strong analytical skills with the ability to interpret CRM performance metrics and translate insights into actionable improvements.
• Experience identifying underperforming customer journeys and developing optimization strategies.
• Ability to evaluate market trends, identify effective CRM practices, and adapt successful approaches to different markets.
• Strong cross-functional collaboration skills, with experience working alongside analytics, operations, product, and marketing teams.
• Ability to manage multiple initiatives simultaneously in a fast-paced, international environment.
• Strong communication and stakeholder management skills, with the ability to align teams around common CRM standards and objectives.
• Data-driven mindset with a strong focus on experimentation, continuous improvement, and measurable results.
• Experience in iGaming, online casino, sports betting, or another digital entertainment environment is advantageous.

Benefits:

• Fully remote work environment.
• Full-time employment.
• Children allowance.
• Mental health support.
• Sports and wellness activities.
• Language courses.
• Automotive services.
• Veterinary services.
• Home office setup assistance.
• Dental services.Books and stationery allowance.
• Training compensation.
• Massage and additional wellness benefits.
• Opportunity to work in an international, multi-market environment with cross-regional exposure.

We appreciate your interest and wish you the best!

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