Vaccines Brand & Customer Strategy Associate

MSD Malaysia; Oeiras; Presencial; EUR 32 000 - 52 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid Work Model

Visa Sponsorship

Resumo da oferta

MSD Malaysia seeks a Vaccines Junior Brand and Customer Manager to lead local brand planning, develop customer segmentation, and coordinate cross-functional input for strategy execution in the Portugal market.

You will forecast sales investments, manage multichannel programs, and align brand priorities with customer needs while collaborating with Medical Affairs, Market Access, and Policy teams. Fluency in Portuguese and English is required.

Qualificações

• University degree in Pharmaceutical Sciences, another health-related discipline, or Management.
• Minimum of two years of experience in the pharmaceutical, biotech, vaccines, or broader healthcare industry.
• Experience in marketing, brand planning, customer planning, or a comparable commercial role.
• Strong understanding of foundational marketing strategy, segmentation, customer insight generation, and brand plan development.
• Ability to develop customer strategies and multichannel branded programs that support business objectives and customer needs.
• Fluency in Portuguese and medium to high level of English proficiency.

Responsabilidades

• Lead local Brand Committees and drive discipline in brand planning, governance, and prioritization.
• Develop customer segmentation, strategies, and plans based on customer needs, drivers, barriers, and cross-functional input.
• Represent country customer and brand needs in internal taskforces and planning forums.
• Support forecasting, planning, and tracking of sales, investments, activities, and resources for the brand.
• Implement marketing strategy and multichannel branded programs in alignment with brand priorities and customer needs.
• Create, adapt, manage, and coordinate brand content across platforms and timings.
• Track performance metrics and use insights to optimize implementation and maximize brand sales.
• Develop Scientific Leader plans in alignment with brand strategy, customer needs, and medical and compliance guidance.
• Interact with Scientific Leaders in a compliant and customer-focused manner, and support scientific congresses, speaker programs, and advisory boards.
• Collaborate with Medical Affairs, Market Access, Policy, Communications, and other internal partners to ensure scientific accuracy, consistency, and compliant execution.

Conhecimentos

Brand Management

Brand Planning

Customer Insights

Market Analysis

Data Analysis

Project Management

Agile

Portuguese Fluency

English Proficiency

Formação académica

Pharmaceutical Sciences

Health-related Degree

Management

Ferramentas

CRM

Data Dashboards

Descrição da oferta de emprego

MSD Malaysia seeks a Vaccines Junior Brand and Customer Manager to lead local brand planning, develop customer segmentation, and coordinate cross-functional input for strategy execution in the Portugal market.

You will forecast sales investments, manage multichannel programs, and align brand priorities with customer needs while collaborating with Medical Affairs, Market Access, and Policy teams. Fluency in Portuguese and English is required.