Vaccines Junior Brand and Customer Manager

MSD; Lisboa; Híbrido; EUR 30 000 - 42 000; Tempo integral

Resumo da oferta

MSD Portugal is seeking a Vaccines Junior Brand and Customer Manager to join the Marketing Team in Lisbon. Reporting to the Business Unit Director, you will develop customer segmentation, brand strategy, and plans that reflect local market needs and support business objectives.

You will lead local brand planning, assist in forecasting sales and investments, manage multichannel branded programs, and coordinate cross‑functional initiatives with Medical Affairs and Policy.

Qualificações

• University degree in Pharmaceutical Sciences, another health-related discipline, or Management.
• Minimum of two years of experience in pharma, biotech, vaccines, or healthcare.
• Experience in marketing, brand and customer planning, or similar roles.
• Strong understanding of core marketing strategy, segmentation and brand planning.
• Ability to develop customer strategies and multichannel branded programs.

Responsabilidades

• Lead local Brand Committees and drive brand planning and governance.
• Develop customer segmentation, strategies, and plans based on needs and input.
• Represent country needs in internal taskforces and planning forums.
• Support forecasting, planning, and tracking of brand activities and investments.
• Implement marketing strategy and multichannel branded programs aligned with priorities.

Conhecimentos

Brand management

Market research

Customer segmentation

Cross-functional collaboration

Multichannel marketing

CRM experience

Formação académica

University degree in Pharmaceutical Sciences or related

Ferramentas

CRM systems

Descrição da oferta de emprego

Job Description

An exciting opportunity has arisen for a Vaccines Junior Brand and Customer Manager. Reporting to the Business Unit Director and as part of the Marketing Team , this role will be responsible for developing customer segmentation, brand strategy, and customer plans that reflect local market needs and support business objectives.

The role represents country customer and brand needs in internal taskforces and works closely with cross-functional teams to ensure strong alignment between strategy, customer insight, and implementation. With a strong focus on different stakeholders, implementation excellence, and brand performance, this position leads local brand planning, supports forecasting of sales and investments, manages multichannel branded and unbranded programs, and coordinates stakeholder engagement initiatives.

What you will do

Bring energy, knowledge, innovation and leadership to carry out the following:

• Lead local Brand Committees and drive discipline in brand planning, governance, and prioritization.
• Develop customer segmentation, strategies, and plans based on customer needs, drivers, barriers, and cross-functional input.
• Represent country customer and brand needs in internal taskforces and planning forums.
• Support forecasting, planning, and tracking of sales, investments, activities, and resources for the brand.
• Implement marketing strategy and multichannel branded programs in alignment with brand priorities and customer needs.
• Create, adapt, manage, and coordinate brand content across platforms and timings.
• Track performance metrics and use insights to optimize implementation and maximize brand sales.
• Develop Scientific Leader plans in alignment with brand strategy, customer needs, and medical and compliance guidance.
• Interact with Scientific Leaders in a compliant and customer-focused manner, and support scientific congresses, speaker programs, and advisory boards.
• Collaborate with Medical Affairs, Market Access, Policy, Communications, and other internal partners to ensure scientific accuracy, consistency, and compliant execution.

What skills you will need

In order to excel in this role, you will more than likely have:

• University degree in Pharmaceutical Sciences, another health-related discipline, or Management.
• Minimum of two years of experience in the pharmaceutical, biotech, vaccines, or broader healthcare industry.
• Experience in marketing, brand planning, customer planning, or a comparable commercial role.
• Strong understanding of foundational marketing strategy, segmentation, customer insight generation, and brand plan development.
• Ability to develop customer strategies and multichannel branded programs that support business objectives and customer needs.
• Analytical mindset with ability to use market data, customer insights, CRM information, dashboards, and performance metrics to inform decisions.
• Project management skills, with ability to coordinate multiple activities, platforms, timelines, and stakeholders.
• Strong collaboration and communication skills, with ability to work effectively in cross-functional and agile environments.
• Ability to understand scientific and clinical information and apply it appropriately within brand planning and customer engagement.
• Strong growth mindset, demonstrating a commitment to continuous learning, self-development, and the ability to adapt effectively in a fast-changing healthcare and commercial environment.
• Fluency in Portuguese and medium to high level of English proficiency.

Why Join Us?

As a company, we keep the patient at the very heart of all that we do and strive to find solutions and treatments for some of the world's most challenging healthcare needs.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment.

This role offers the opportunity to work in a dynamic, changing healthcare environment, combining scientific credibility, customer focus, digital capability and commercial judgement. It is designed for someone who is results-oriented, accountable and motivated to deliver impact across territory, accounts and patient pathways.

Required Skills:

Brand Management, Brand Management, Business Decisions, Business Sales, Creative Campaign Development, Customer Insights, Customer Segmentation, Data Analysis, Digital Marketing, Engagement Strategies, Healthcare Marketing, Interpersonal Relationships, Market Analysis, Market Forecasts, Marketing Management, Marketing Strategy Implementation, Market Opportunity Analysis, Market Research, Market Segmentation, Opportunity Management, Product Development, Product Management, Product Segmentation, Project Management, Sales Analysis {+ 9 more}

Preferred Skills:

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Current Contingent Workers apply HERE

Employee Status:

Regular

Flexible Work Arrangements:

Hybrid

Job Posting End Date:

09/28/2026

*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.