UX/UI Optimization Specialist

Nestlé USA; Linda-a-Velha; Híbrido; EUR 42.000 - 66.000; Jornada completa

Descripción de la vacante

Nestlé Business Solutions (NBS) seeks a UX/UI Websites Optimization Specialist to improve user experience and content quality across Nestlé websites and apps. You will integrate analytics, generate insights from visitor behavior, and set up experiments with clear business value.

Role requires experience with Google Analytics, GTM, Optimize, SessionCam, Usabilla and other tools, plus solid UX/UI research and design skills. Hybrid work with 2 office days per week.

Formación

• University degree in Human-Computer Interaction, Psychology, Digital Technologies, or related field.
• Courses in UX/UI design, UX Research and Website Analytics.
• 2+ years of website optimization and analysis experience.
• Understanding of website ecosystem and analytics tools.

Responsabilidades

• Integrate analytical services/tools and build insights from customer behavior.
• Analyze website interactions and apply UX/UI best practices.
• Generate hypotheses for A/B testing and manage experiments.
• Set up feedback collection and provide actionable insights.
• Test and implement new website features and services.
• Act as brand expert during testing and collaborative reviews.
• Present recommendations to Brand managers with clear value.
• Support web content team during integration of recommendations.
• Mentor teammates including editors and agencies.
• Perform internal quality checks.

Conocimientos

Google Analytics

Google Tag Manager

Google Optimize

SessionCam

GlassBox

Usabilla

TINT

Drupal CMS

Magento CMS

UX research

UI design

Analytical skills

Communication skills

A/B testing

Web analytics

User behavior

Data visualization

Educación

University degree in relevant field

UX/UI design courses

Website analytics courses

Herramientas

Google Analytics

Google Tag Manager

Google Optimize

SessionCam

GlassBox

Usabilla

TINT

Drupal CMS

Magento CMS

Descripción del empleo

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)

About us

Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group . We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.

We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.

If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.

Position Summary

The main purposeof theUX/UI Websites Optimization Specialistis to support the Business/Market in user experience and content optimization process on Nestlé websites and/or Mobile Applications (corporate, brand, eCommerce or internal platforms), ensuring consistency and maintaining high-quality information standards across the websites. Integrate analytical services/tools, create based on visitor’s behavior insights and recommendation, monitor and track customers activities on the websites, support Business/Market in integration process of these recommendations. Setup A/B tests of pages and present to Business/Market recommendations with clear explanation of the value of these changes. Roles requires knowledge of Google platform (Google Analytics, Google Tag Manager, and Google Optimize), SessionCam, GlassBox, Usabilla, TINT, understanding the functionality of Drupal and Magento CMS, experience in UX and UI fundamental research and design, good analytical and communication skills. Provide support to the partners as the UX/UI optimization expert during relevant meetings and the development of internal functional trainings. A day in the life of...

• Integrate Analytical services/tools and use them to analyze customer behavior to build insights and recommendations;
• Analyze customers interaction with the website and provide solutions based on Nestlé and industry UX/UI best practices;
• Generate A/B testing hypothesis, manage experiments and provide suggestions on the next steps;
• Set up feedback collection on websites, analyze users' perceptions and provide actionable insights;
• Test and implement new service offerings;
• Act as an expert for the brand during testing of new functionalities;
• Present solutions to the Brand managers and provide next steps regarding required changes/implementations;
• Supporting IBS Web content team during integration recommendation in to the websites;
• Mentor and support other team members (web content editors, tech team, brand managers, tech agencies, UX/UI website optimization specialists);
• Internal quality check

What will make you successful

• University Degree ideally in Human-Machine Interaction, Psychology, Digital Technologies, or other relevant fields
• Specific courses in UX/UI design, UX Research, Website Analytics
• 2+ year successful experience with website optimization and analysis field.
• Understanding of website ecosystem (front-end optimization and Web Analytics);
• Specific hands-on experience with Analytical Services and Optimization Tools:

• Web analytics (ideally Google Analytics)
• User Behavior (ideally SessionCam, Glassbox)
• A/B testing (ideally Google Optimize)
• feedback & survey (ideally Usabilla, GetFeedback)
• User Generated Content (ideally TINT)
• Web-design

• Proven UX or UI experience (previous projects and experience)
• Knowledge of key principles of users research and stakeholder interview
• Experience in data analysis. Ability to work with large volumes of data; extrapolate conclusions from variety of data sources, both quantitative and qualitative
• Data visualization and presentation skills
• Strong data analysis and problem-solving skills
• Business communication and stakeholder management.
• Ability to quickly adjust when taking part in the iterative process of UX optimization at different stages (research, analysis, testing, strategical planning)
• Strong intermediate or advanced level of English.