UX/UI Optimization Specialist

Nestle; Linda-a-Velha; Híbrido; EUR 40 000 - 60 000; Tempo integral

Resumo da oferta

Nestlé Business Solutions (NBS) in Portugal is seeking a UX/UI Websites Optimization Specialist to improve user experiences and content quality across Nestlé sites and apps. The role emphasizes analytics-driven insights and collaboration with brand managers, editors, and the IBS Web content team.

Responsibilities include running A/B tests, analyzing visitor behavior, and presenting recommendations with clear value. Strong English skills and UX research experience are required.

Qualificações

• University degree in a relevant field (HMI, psychology, digital technologies) is preferred.
• 2+ years of experience in website optimization and analysis.
• Strong knowledge of web analytics and UX/UI best practices.
• Experience with A/B testing and content optimization.
• Excellent communication skills and stakeholder management.

Responsabilidades

• Integrate analytical services/tools and analyze customer behavior to build insights and recommendations.
• Analyze user interactions and apply UX/UI best practices to optimise websites.
• Generate A/B testing hypotheses, manage experiments, and propose next steps.
• Set up feedback collection and translate user perceptions into actionable insights.
• Mentor team members and support the IBS Web content team during integrations.

Conhecimentos

Analytical thinking

Communication skills

Team collaboration

English proficiency

Formação académica

University degree in HMI/psychology/digital technologies

Ferramentas

Google Analytics

Google Tag Manager

Google Optimize

SessionCam

GlassBox

Usabilla

TINT

Drupal

Magento CMS

GetFeedback

Descrição da oferta de emprego

Position Snapshot

Location: Braga/Lisbon (Portugal)

Company: Nestlé Business Solutions (NBS)

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)

Languages: Fluent in English

About us

Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.

We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.

If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.

Position Summary

The main purpose of the UX/UI Websites Optimization Specialist is to support the Business/Market in user experience and content optimization process on Nestlé websites and/or Mobile Applications (corporate, brand, eCommerce or internal platforms), ensuring consistency and maintaining high-quality information standards across the websites. Integrate analytical services/tools, create based on visitor’s behavior insights and recommendation, monitor and track customers activities on the websites, support Business/Market in integration process of these recommendations. Setup A/B tests of pages and present to Business/Market recommendations with clear explanation of the value of these changes. Roles requires knowledge of Google platform (Google Analytics, Google Tag Manager, and Google Optimize), SessionCam, GlassBox, Usabilla, TINT, understanding the functionality of Drupal and Magento CMS, experience in UX and UI fundamental research and design, good analytical and communication skills. Provide support to the partners as the UX/UI optimization expert during relevant meetings and the development of internal functional trainings. A day in the life of...

• Integrate Analytical services/tools and use them to analyze customer behavior to build insights and recommendations;
• Analyze customers interaction with the website and provide solutions based on Nestlé and industry UX/UI best practices;
• Generate A/B testing hypothesis, manage experiments and provide suggestions on the next steps;
• Set up feedback collection on websites, analyze users' perceptions and provide actionable insights;
• Test and implement new service offerings;
• Act as an expert for the brand during testing of new functionalities;
• Present solutions to the Brand managers and provide next steps regarding required changes/implementations;
• Supporting IBS Web content team during integration recommendation in to the websites;
• Mentor and support other team members (web content editors, tech team, brand managers, tech agencies, UX/UI website optimization specialists);
• Developing documentation.
• Internal quality check
• Participate in functional trainings development

What will make you successful

• University Degree ideally in Human-Machine Interaction, Psychology, Digital Technologies, or other relevant fields
• Specific courses in UX/UI design, UX Research, Website Analytics
• 2+ year successful experience with website optimization and analysis field.
• Understanding of website ecosystem (front-end optimization and Web Analytics);
• Specific hands-on experience with Analytical Services and Optimization Tools:
• Web analytics (ideally Google Analytics)
• User Behavior (ideally SessionCam, Glassbox)
• A/B testing (ideally Google Optimize)
• feedback & survey (ideally Usabilla, GetFeedback)
• User Generated Content (ideally TINT)
• Web-design
• Proven UX or UI experience (previous projects and experience)
• Knowledge of key principles of users research and stakeholder interview
• Experience in data analysis. Ability to work with large volumes of data; extrapolate conclusions from variety of data sources, both quantitative and qualitative
• Data visualization and presentation skills
• Strong data analysis and problem-solving skills
• Business communication and stakeholder management.
• Ability to quickly adjust when taking part in the iterative process of UX optimization at different stages (research, analysis, testing, strategical planning)
• Strong intermediate or advanced level of English.