Team Lead Marketing Promotions (m/f/d)

Autodoc Group; Lisboa; Presencial; EUR 65 000 - 95 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Vacation days

Mental wellbeing program

Corporate discount

Retail discounts

Professional development

Language classes

Resumo da oferta

AUTODOC is seeking a Team Lead Marketing Promotions to own strategy, execution, and optimization of automated lifecycle communications across Marketing and Transactional CRM. You will drive engagement, retention, and revenue through data-driven programs while ensuring seamless customer experiences.

You will coach the Lifecycle team and align with Product, Engineering, Analytics, and Commercial teams to deliver scalable CRM initiatives.

Qualificações

• Proven experience leading, coaching, and developing high-performing teams.
• Proven experience in CRM Lifecycle, Retention, or Growth Marketing in a data-driven environment.
• Strong expertise in designing end-to-end customer lifecycle strategies to drive activation, retention, and CLV.
• Demonstrated success delivering measurable business impact through CRM initiatives.
• Hands on experience with CRM platforms (Braze, Salesforce Marketing Cloud, Emarsys) and segmentation.
• Strong analytical skills with A/B testing and customer insights to optimize journeys.
• Solid understanding of CRM data, event tracking, and integrations with Product/Engineering/Analytics.
• Strong strategic thinking, prioritization, and stakeholder management.
• Advanced English proficiency; additional languages are a strong plus.

Responsabilidades

• Own the strategy, execution, and optimization of automated lifecycle communications.
• Drive customer engagement, retention, and revenue growth across touchpoints.
• Lead the Lifecycle team, coaching and developing team members.
• Define priorities and ensure successful execution of the CRM roadmap.
• Collaborate with Product, Engineering, Analytics and Commercial teams.

Conhecimentos

Team leadership

CRM lifecycle

Data-driven

Customer engagement

A/B testing

Marketing analytics

Strategic thinking

English fluency

Ferramentas

Braze

Salesforce Marketing Cloud

Emarsys

Descrição da oferta de emprego

Home | Career | Team Lead Marketing Promotions (m/f/d)

A driven team across Europe

Company Description

At AUTODOC, we are proud to be a homegrown European success story. Founded in Berlin in 2008 and still headquartered in the heart of the continent today, we have evolved from a local specialist into Europe’s leading online platform for the automotive aftermarket.

Our strength lies in our unique identity: we are a digital-first, e-commerce powerhouse with strong German roots and an expansive reach across 27 European countries. This continental focus allows us to blend our heritage with high-tech innovation, staying agile and closely connected to the markets we serve.

Today, our team of more than 5,500 professionals from over 50 different countries is redefining mobility through cutting-edge technology. Bring your talent and expertise to a company that is building a sustainable, tech-driven future for drivers everywhere.

Come join us and impact the future of AUTODOC!

Job Description

As the Team Lead Marketing Promotions (m/f/d), you will own the strategy, execution, and continuous optimization of automated lifecycle communications across Marketing and Transactional CRM. You will be responsible for driving customer engagement, retention, and revenue growth through data-driven lifecycle programs while ensuring a seamless customer experience across all touchpoints.

In this role, you will combine strategic ownership with operational excellence, working closely with Product, Engineering, Analytics, and Commercial teams to deliver scalable CRM initiatives. As the leader of the Lifecycle team, you will coach and develop your team, define priorities, and ensure the successful execution of the CRM roadmap.

Qualifications

• Proven experience leading, coaching, and developing high-performing teams.
• Proven experience in CRM Lifecycle, Retention, or Growth Marketing within a data-driven, customer-centric environment.
• Strong expertise in designing and optimizing end-to-end customer lifecycle strategies to drive activation, retention, and customer lifetime value.
• Demonstrated success in delivering measurable business impact through CRM initiatives, including improvements in revenue, retention, engagement, and repeat purchase.
• Hands on experience with CRM platforms (e.g., Braze, Salesforce Marketing Cloud, Emarsys) and customer segmentation, personalization, and marketing automation.
• Strong analytical skills with experience in A/B testing, performance analysis, and using customer insights to optimize lifecycle journeys.
• Solid understanding of CRM data, event tracking, and integrations, with the ability to partner effectively with Product, Engineering, and Analytics teams.
• Strong strategic thinking, prioritization, and stakeholder management skills, with the ability to translate business objectives into scalable CRM initiatives.
• Advanced English proficiency (written and spoken) is required. Additional languages are a strong plus.

Additional Information

What do we offer?

• Competitive salaries based on your professional experience
• Fast growing international company with stable employment
• Annual vacation of 25 working days and 1 additional day off on your birthday
• Mental Wellbeing Program – the opportunity for free psychological counseling for you and your family members 24/7 hotline and online sessions
• AUTODOC Corporate Discount (up to 500 Euros per annualy) to order parts for their own use at special discounted rate
• Retail discounts of up to 75% on travel, technology, fashion and much more
• Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
• Free English and German language classes

This job was posted on 05/08/2026, and is considering applications up to 6 weeks from this date.