Strategic Marketing & Student Recruitment Lead

The Optimus Minds; Cascais; On-site; EUR 30,000 - 35,000; Full time

Job summary

The Optimus Minds in Cascais, Portugal, is seeking a Head of Marketing & Student Recruitment to lead its international education branding and growth. This full-time, on-site role focuses on crafting a strategic marketing plan, accelerating admissions and strengthening the institution's presence among local and international families.

You will manage inbound/outbound campaigns, SEO/SEM, CRM systems, and marketing automation to drive qualified enquiries and enrolments, while controlling budgets

Qualifications

• Experience in marketing within the education sector.
• Strong inbound and outbound marketing expertise.
• Demonstrable experience developing educational brands.
• Solid knowledge of digital advertising, lead generation, CRM platforms and marketing automation.
• Experience with marketing funnels and admissions conversion strategies.
• Strong analytical, organizational and communication skills.
• Fluent English; Portuguese and Spanish would be a plus.

Responsibilities

• Develop and implement a comprehensive marketing strategy and brand positioning.
• Lead SEO, SEM, content marketing, social media, paid advertising and digital lead generation campaigns.
• Design and execute outbound outreach, B2B partnerships and targeted prospecting.
• Collaborate with admissions to optimise enquiries and enrolment conversion.
• Manage CRM systems, lead nurturing workflows and marketing automation.
• Monitor KPIs, manage budgets and drive measurable growth.
• Strengthen the college's visibility among local and international families and partners.

Skills

Education marketing

Inbound marketing

Outbound marketing

CRM platforms

Marketing automation

Brand management

Lead generation

Campaign management

Analytics & reporting

Tools

CRM systems

Job description

The Optimus Minds in Cascais, Portugal, is seeking a Head of Marketing & Student Recruitment to lead its international education branding and growth. This full-time, on-site role focuses on crafting a strategic marketing plan, accelerating admissions and strengthening the institution's presence among local and international families.

You will manage inbound/outbound campaigns, SEO/SEM, CRM systems, and marketing automation to drive qualified enquiries and enrolments, while controlling budgets