Social Media Senior Manager

Sword Health; Portugal; À distance; EUR 104 000 - 164 000; Plein temps

Résumé du poste

Sword Health is seeking a high-octane, deeply creative Senior Manager of Social Media to own, scale, and transform our presence across LinkedIn, X, and Instagram. You are a narrative strategist, a visual storyteller, and an analytical hawk.

You will manage end-to-end channel strategy, content creation, community engagement, performance analytics, and rapid campaign iteration, partnering with Marketing, Design, and Brand teams to deliver differentiated, high-impact social experiences.

Qualifications

• Experience: 5+ years of dedicated social media management, with a proven track record of scaling organic accounts on LinkedIn, X, and Instagram.
• Creative Portfolio: Demonstrable portfolio showing exceptional copywriting, creative concepting, and short-form video production/direction.
• Data & Analytics Mastery: Proficiency with analytics platforms (Sprout Social, Hootsuite, native analytics, GA4) and data-driven creative adjustments.
• Platform Expertise: Expert-level understanding of platform-specific algorithms, formats, and audience behaviors.
• Execution Speed: Ability to move fast, jump on trends, and turn around copy/visuals in real time.

Responsabilités

• Develop and execute distinct, audience-specific channel strategies for LinkedIn, X, and Instagram.
• Conceptualize, write, and produce high-engagement assets including long-form posts, short-form video, carousels, and real-time commentary with Marketing, Design, and Brand teams.
• Balance brand guardrails with daring, disruptive creative experiments.
• Occasional ghostwriting or content framing for executive leadership on LinkedIn and X.
• Own core social KPIs: Organic Reach, Engagement Rate, Share of Voice, CTR, and Audience Growth.
• Establish a rigid weekly and monthly reporting cadence to analyze top-performing content, post-mortems, and channel trends.
• Use performance data to rapidly iterate on content formats, hooks, posting schedules, and narrative angles.
• Tailor tone, design, and messaging to match each platform’s audience without diluting brand identity.
• Lead proactive community management, driving real-time conversations and executive engagement across channels.

Connaissances

Social media strategy

Copywriting

Video production

Analytics

Platform expertise

Outils

Sprout Social

Hootsuite

GA4

Description du poste

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need—and ultimately get back to lives lived in full.

Since 2020, Sword has expanded across physical therapy, women’s health, cardiometabolic, and mental health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 700,000 members across three continents have completed over 10 million AI sessions, helping 1,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies, 44+ patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

AIProficiency at Sword

AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.

Explorer (Level 1) — Uses AI daily to boost personal productivity

Builder (Level 2) — Creates workflows and tools that elevate the whole team

Integrator (Level 3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.

About the Role

We are looking for a high-octane, deeply creative Senior Manager of Social Media to own, scale, and transform our presence across LinkedIn, X, and Instagram. You aren't just a poster; you are a narrative strategist, a visual storyteller, and an analytical hawk. You understand that LinkedIn needs sharp thought leadership, X requires real-time cultural fluency and wit, and Instagram demands top-tier visual aesthetics and reel-driven storytelling.

You will have end-to-end ownership of channel strategy, content creation, community engagement, performance analytics, and rapid campaign iteration.

Key Responsibilities

• Multi-Platform Content & Creative Ownership:
• Develop and execute distinct, audience-specific channel strategies for LinkedIn, X, and Instagram.
• Conceptualize, write, and produce high-engagement assets including long-form posts, short-form video, carousels, and real-time commentary in partnership with the Marketing, Design, and Brand teams.
• Balance brand guardrails with daring, disruptive creative experiments.
• Occasional ghostwriting or content framing for executive leadership on LinkedIn and X.
• Own core social KPIs: Organic Reach, Engagement Rate, Share of Voice, Click-Through Rate (CTR), and Audience Growth.
• Establish a rigid weekly and monthly reporting cadence to analyze top-performing content, post-mortems, and channel trends.
• Use performance data to rapidly iterate on content formats, hooks, posting schedules, and narrative angles.
• Tailor tone, design, and messaging to match the profile of each platform's distinct audience without diluting the core brand identity.
• Lead proactive community management, driving real-time conversations, thread participation, and executive engagement across channels.

Qualifications & Requirements

• Experience: 5+ years of dedicated social media management experience, with a proven track record of scaling organic accounts on LinkedIn, X, and Instagram.
• Creative Portfolio: Demonstrable portfolio or links to accounts showing exceptional copywriting, creative concepting, and short-form video production/direction.
• Data & Analytics Mastery: Proficiency with analytics platforms (e.g., Sprout Social, Hootsuite, native platform analytics, GA4) and a proven habit of making data-driven creative adjustments.
• Platform Expertise: Expert-level understanding of platform-specific algorithms, format trends (e.g., Instagram Reels audio, LinkedIn text-only posts vs. pdf slides), and audience behaviors.
• Execution Speed: Ability to move fast, jump on trending cultural moments, and turn around copy/visuals in real time.

*The range below reflects base, variable, and equity for this role.

This is a starting point, not a ceiling — once someone joins and proves they're outlier talent, we adjust quickly to make sure their compensation matches their impact.

Job titles may span more than one career level, so actual pay depends on skills, qualifications, experience, location, and market demand, among other factors. The range reflects base salary plus any variable, bonus, or sales incentives, and our estimate of the value of private company stock options where applicable. It's subject to change, and future stock value isn't guaranteed. Sword also offers additional benefits beyond total compensation.

Total Compensation Range

$118,663 - $186,470 USD

Country-specific benefits may vary and will be detailed separately.

Sword Health complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Sword’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

At Sword, we use AI to surface the right information at the right moment. However, AI never replaces human judgment.