SEO specialist in international markets

Zendesk, Inc.; Lisboa; Hybrid; EUR 60,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Offices worldwide

Job summary

Zendesk, Inc. is seeking a Senior SEO Specialist to lead cross-market organic search across Germany, the UK, ANZ, and Singapore, with a strong focus on German-language optimization and AI-powered discovery.

You will own market-specific SEO/AEO programs, drive technical and content strategies, and collaborate across Content, Localization, Product Marketing, Web, and Engineering to scale impact.

Qualifications

• 5+ years of hands-on SEO experience in SaaS or enterprise environments.
• Professional fluency in German and English.
• Experience in content and technical SEO, including crawling, indexing, rendering, internal linking, structured data, and JavaScript SEO.
• Hands-on experience with AI-powered discovery and automation using LLMs.
• Experience managing SEO across multiple countries, languages, or regional markets.

Responsibilities

• Drive SEO and AEO strategy across Germany, the UK, ANZ, and Singapore markets, tracking visibility, traffic, MQLs, and pipeline influence.
• Lead German-language organic work, including keyword/intent analysis and content opportunities.
• Develop market-specific recommendations based on demand, intent, competition, and AI-discovery behavior.
• Plan and execute SEO/AEO experiments and scale successful approaches across markets.
• Maintain technical SEO health across assigned markets: crawling, indexing, rendering, internal linking, site architecture, and structured data.

Skills

SEO

German language

English language

GA4

Technical SEO

AEO

Data analysis

Cross-functional collaboration

Tools

GA4

Google Search Console

Snowflake

Profound

LLMs / Agent tooling

Job description

Описание:

We are hiring a Senior SEO Specialist to drive organic search execution across key international markets, with Germany as a core market, alongside the UK, ANZ, and Singapore. This role delivers content and technical SEO programs across its markets while helping Zendesk adapt to AI-powered, answer-first discovery. The ideal candidate combines strong international SEO and AEO expertise with technical depth, analytical thinking, and hands-on experience using AI-powered automations and agentic workflows to scale execution. This is a senior individual contributor role requiring independent execution, strong prioritization, sound judgment, and cross-functional influence.

Задачи:

• Execute and contribute to SEO and AEO strategy across Germany, the UK, ANZ, and Singapore markets, tracking visibility, traffic, MQLs, and pipeline influence.
• Develop market-specific recommendations based on search demand, customer intent, competitive dynamics, business priorities, and emerging AI-discovery behavior.
• Lead German-language organic work, including keyword and intent analysis, SERP and competitive analysis, content opportunities, and evaluation of localized content quality.
• Surface and prioritize content opportunities, working with Content, Localization, Regional Marketing, and Product Marketing to improve organic visibility, topical authority, AI retrieval, citations, and recommendations.
• Plan and execute SEO/AEO experiments, document learnings, and help scale successful approaches across markets.
• Maintain technical SEO health across assigned markets, including crawling, rendering, indexing, internal linking, site architecture, structured data, Core Web Vitals, and discoverability.
• Conduct technical audits and translate findings into prioritized recommendations, partnering with Web and Engineering through implementation and QA.
• Assess SEO and AI-discovery implications of page launches, site changes, localization, JavaScript/rendering, and structured data implementation.
• Develop and improve AI-powered automations and agentic workflows that scale research, content optimization, localization, technical analysis, QA, monitoring, and reporting.
• Identify repetitive processes that can be automated and prototype solutions using LLMs, agents, APIs, workflow automation platforms, scripting, or similar technologies, with appropriate human review and quality controls.
• Analyze performance using GA4, Google Search Console, Snowflake, industry-standard SEO tools, and AEO platforms such as Profound.
• Measure performance across traditional search and AI-powered discovery, including visibility, citation share, retrieval, recommendation share, and competitive movement.
• Connect organic performance to business outcomes and translate data into clear priorities, recommendations, and next steps.
• Act as an SEO/AEO partner for assigned markets, collaborating across Content, Web, Engineering, Product Marketing, Analytics, Localization, Regional Marketing, and Paid Media.
• Communicate complex SEO, technical, and AEO insights clearly and influence roadmap priorities through data-driven recommendations.

Требования:

• 5+ years of hands-on SEO experience, preferably in SaaS or enterprise environments.
• Professional fluency in German and English, with the ability to independently evaluate German-language search behavior, SERPs, intent, content quality, and competitive positioning.
• Demonstrated experience executing both content and technical SEO, including crawling, indexing, rendering, internal linking, structured data, and JavaScript SEO.
• Hands-on experience with AEO and AI-powered discovery, including optimizing for visibility, citations, retrieval, and recommendations across LLMs and answer engines.
• Experience managing SEO across multiple countries, languages, or regional markets.
• Hands-on experience applying AI-powered automations or agentic workflows using LLMs, agents, APIs, workflow automation tools, scripting, or equivalent technologies.
• Strong analytical skills and experience with GA4, Google Search Console, Snowflake or similar data platforms, and industry-standard SEO/AEO tools.
• Strong experience running experiments, prioritizing competing opportunities, and independently driving initiatives from diagnosis through execution and measurement.
• Strong written and verbal communication skills with demonstrated cross-functional influence.

Условия:

• Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.