SEO Specialist

Publicis Groupe Holdings B.V; Lisboa; Hybrid; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Growth Opportunities

Free Online Training

Partner Certifications

Work from anywhere

Work-Life Balance

Job summary

Publicis Groupe is seeking an SEO Specialist to drive organic growth across multiple markets. You will localize content and keywords, support on-site SEO initiatives, and collaborate with cross-functional teams to optimize content using AI-powered tools.

The role reports to the Account Director and offers a hybrid work model across markets. Ideal candidates bring 3-5 years in SEO/digital marketing, strong English and Portuguese communication, and a keen eye for metrics.

Qualifications

• 3-5 years of experience in SEO, digital marketing, or content strategy.
• Strong understanding of SEO best practices, tools, and performance metrics.
• Experience with AI-driven content tools is considered an advantage.
• Excellent communication and presentation skills in Portuguese and English.
• Strong organizational skills and attention to detail.

Responsibilities

• Localize content and keywords for target markets.
• Contribute to strategic on-site SEO initiatives aligned with the roadmap.
• Support content creation using AI-powered content generation tools.
• Identify and recommend organic growth opportunities across brands and markets.
• Conduct keyword research, content optimization, and on-page SEO activities.
• Lead monthly SEO performance reports and insights; present findings to stakeholders.

Skills

SEO Strategy

AI Tools

Portuguese & English

Communication Skills

Cross-functional teamwork

Tools

SEMrush

Ahrefs

Google Analytics

Job description

Company description

About Publicis Groupe

Publicis Groupe, the world's second-largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy known asThe Power of One, it puts clients at the center by promoting the growth of their business through creative agencies such as Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, and Digitas, along with media agencies like Zenith, Starcom, Spark, and Performics, and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology, and Data, offering a value proposition that effectively connects brands and consumers.

Overview

The SEO Specialist plays a key role in driving organic growth across multiple markets and brands. This role is responsible for delivering business-as-usual (BAU) SEO services while supporting strategic initiatives and ad-hoc requests that contribute to overall business growth.

Reporting directly to the Account Director, the SEO Specialist collaborates closely with internal teams and market stakeholders to optimize content, identify growth opportunities, and provide actionable insights that improve organic performance.

This is an exciting opportunity for a detail-oriented, proactive SEO professional to contribute to a dynamic and fast-paced digital ecosystem.

Responsibilities

SEO Strategy & Execution

• Localize content and keywords to ensure accuracy and relevance for target markets.
• Contribute to strategic on-site SEO initiatives aligned with the SEO roadmap.
• Support content creation using AI-powered content generation tools.
• Identify and recommend organic growth opportunities across brands and markets.
• Conduct keyword research, content optimization, and on-page SEO activities to improve search visibility and performance.

Reporting & Insights

• Lead the preparation of monthly SEO performance reports and insights.
• Present performance updates, key findings, and recommendations to internal stakeholders.
• Track, analyze, and interpret SEO metrics to inform strategic decisions and optimization opportunities.
• Monitor industry trends, search engine updates, and competitor activity to identify potential areas for improvement.

Collaboration & Coordination

• Report into the Account Director and work closely with cross-functional teams.
• Collaborate with internal stakeholders to ensure timely delivery of SEO initiatives and projects.
• Support ad-hoc requests from stakeholders, markets, and wider digital teams.
• Partner with content, data, analytics, and development teams to ensure SEO best practices are implemented effectively.

AI & Emerging Search

• Assist in delivering AI and LLM audits by analyzing outputs and identifying meaningful insights.
• Translate AI and LLM findings into actionable SEO recommendations under the guidance of senior team members.
• Collaborate with SEO and data teams to ensure best practices in AI-driven search optimization.
• Support the development of strategies that respond to evolving search behaviors and AI-powered experiences.

Qualifications

• 3-5 years of experience in SEO, digital marketing, or content strategy.
• Strong understanding of SEO best practices, tools, and performance metrics.
• Experience with AI-driven content tools is considered an advantage.
• Excellent communication and presentation skills in Portuguese and English.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively across teams and manage multiple priorities in a fast-paced environment.

Additional information

Why Join Us

• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform, Marcel.
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our WorkYourWorld program.
• Work-Life Balance: Enjoy a hybrid model with up to two days working from home. Full remote during Easter, Christmas, and 3 weeks in Summer. Flexible work start schedule.

At Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals regardless of their background. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual’s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

This opportunity does not provide relocation support.