Senior Product Owner: Marketing Data & AI-Driven Audiences

GEDANKENBURG GmbH & Co. KG; Lisboa; Híbrido; EUR 70 000 - 100 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

28 vacation days

Private health insurance for family

Meal allowance

AI tools access

Resumo da oferta

SIXT Lisbon is seeking a Senior Product Owner to lead the Marketing Data & Audience Platform, spanning the CDP, CRM data layer, and audience management for CRM, SEA, and Display teams. You will turn fragmented marketing data into a reliable, scalable asset and work with engineers and marketers.

You’ll prioritize the backlog, define data standards, guide the CDP roadmap from vendor evaluation to identity resolution, and explore AI-driven solutions to improve data quality, automation, and campaign

Qualificações

• 3-6 years in product ownership or product management in a data-intensive or MarTech environment.

Responsabilidades

• Own the full product backlog across the Marketing Data & Audience Platform - including the CDP, CRM data layer, and audience management capabilities - prioritizing initiatives that serve CRM, SEA, and Display teams
• You are the single point of accountability for CRM data quality and completeness, defining data standards, monitoring data health, and driving remediation initiatives
• Lead the CDP roadmap from vendor evaluation and setup through to identity resolution, data ingestion pipelines, segment architecture, and consent compliance
• You act as the primary interface between marketing channel teams and the engineering/data team, translating business needs into technical requirements and vice versa
• You enable SEA and Display teams to build and activate high-performing audiences, including lookalike, suppression, and first-party data activations across ad platforms
• You actively scout and evaluate agentic AI solutions for marketing data workflows, running proof-of-concepts and building the business case for AI-driven audience creation, data quality automation, and campaign optimization

Conhecimentos

Product ownership

Agile methodologies

CDP concepts

CRM data models

Audience management

Data quality

GDPR compliance

CDP platforms

Advertising data integrations

SQL

AI/ML in marketing

English fluency

Ferramentas

Segment

Tealium

Salesforce CDP

mParticle

Google Ads

DV360

Meta Ads

Descrição da oferta de emprego

SIXT Lisbon is seeking a Senior Product Owner to lead the Marketing Data & Audience Platform, spanning the CDP, CRM data layer, and audience management for CRM, SEA, and Display teams. You will turn fragmented marketing data into a reliable, scalable asset and work with engineers and marketers.

You’ll prioritize the backlog, define data standards, guide the CDP roadmap from vendor evaluation to identity resolution, and explore AI-driven solutions to improve data quality, automation, and campaign