Senior Growth & Demand Generation Manager

Mobilexpense

Lisboa

Presencial

EUR 107 351 - 148 574

Tempo integral

14 dias+

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Vantagens oferecidas por esta oferta de emprego

Direct access to leadership

Flat structure

International team exposure

Resumo da oferta

A fast-growing B2B SaaS company is seeking a Senior Growth & Demand Generation Manager. This role involves managing a variety of demand generation strategies, optimizing performance across multiple channels, and collaborating closely with sales teams. The ideal candidate will have a strong background in analytics, experience in B2B marketing, and a hands-on approach to execution in a dynamic environment. Competitive salary with benefits offered.

Qualificações

Experience in a B2B SaaS scale-up.
Proven track record of managing demand generation campaigns.
Ability to work independently and thrive in fast-paced environments.

Responsabilidades

Manage the demand generation strategy across various channels.
Drive pipeline growth through collaboration with Sales and Marketing.
Optimize marketing technologies and analytics for campaign efficiency.

Conhecimentos

Growth strategy

Performance analytics

Account-Based Marketing

Google Ads

HubSpot

Ferramentas

GA4

Looker Studio

LinkedIn Campaign Manager

Descrição da oferta de emprego

Senior Growth & Demand Generation Manager

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Senior Growth & Demand Generation Manager

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Role: Senior Growth and Demand Generation Manager

Salary: Competitive with benefits

Report to: Reports to Head of Marketing

Why This Role, and Why Now?

Mobilexpense is a fast-scaling B2B SaaS company transforming expense management across Europe. We’re looking for a hands-on growth leader who has already operated in the trenches of a B2B SaaS scale-up. You should be as comfortable setting high-level demand strategy as you are launching a new LinkedIn campaign or rebuilding an ABM flow.

We’re scaling fast and need a strategic executor to drive our full-funnel demand gen initiatives. This role will be responsible for:

Owning the demand generation engine across paid, organic, and Account Based Marketing
Driving measurable, repeatable pipeline growth in collaboration with Sales and Product Marketing
Optimising channel mix, budgets, and funnel performance through experimentation and data
Connecting siloed motions into a cohesive buyer journey

What You’ll Do

Manage the full media mix across Google Ads (Search, Performance Max), LinkedIn, YouTube, and emerging B2B channels
Build high-intent campaigns aligned with sales plays, ICP segments, and product use cases
Own creative iteration, nurture flows, and conversion-optimised landing pages

Account-Based Marketing (ABM)

Define ICP tiers in partnership with Sales and Product Marketing
Execute personalised ABM programs across digital channels using HubSpot

Funnel Ownership & Attribution

Monitor and optimise performance from top-of-funnel CAC to SQLs and pipeline contribution
Implement and manage multi-touch attribution using GA4 and HubSpot

AI-Powered Experimentation

Integrate AI tools into your workflow for faster ideation and personalisation
Build a culture of rapid experimentation to accelerate learning and growth

Analytics & Reporting

Own dashboards and performance reporting in GA4, Looker Studio, and HubSpot
Present actionable insights, results, and future experiments to marketing leadership and cross-functional teams

Cross-Functional Collaboration

Work closely with Sales, Content, Product Marketing, and RevOps to align on GTM goals
Bring demand insights to QBRs and growth planning processes

Who You Are

You’ve been in the trenches of a B2B SaaS scale-up: This is non-negotiable. You understand the pace, complexity, and ambiguity of a scaling company
You don’t separate strategy from execution: You love building the plan, and you love running it
You own performance: You’ve managed six-figure budgets and know how to connect spend to pipeline impact
You’re ABM-proven: You’ve built or scaled account-based motions, not just followed someone else’s playbook
You speak the language of growth tools: Google Ads (incl. PMAX), LinkedIn Campaign Manager, GA4, HubSpot (CRM + CMS), and GTM
You’re AI-enabled: You actively use AI to move faster, work smarter, and generate better outcomes
You work fast and thrive with autonomy: You don’t wait for permission. You build, launch, and optimise at speed
You communicate with clarity: You turn results into stories that drive alignment, action, and investment

Why Join Mobilexpense?

We’re not a giant enterprise. We’re a growing B2B SaaS scale-up with 3,000+ customers and big ambitions. Here, you’ll be empowered to build, test, and own your growth engine without red tape or layers of approvals.

Work with a diverse, international team (27 nationalities, 47% female representation)
Direct access to leadership, flat structure, high transparency
Offices in Belgium, Netherlands, Germany, Sweden, Portugal, and Romania
A clear mission: make life easier for finance teams, HR, and employees across Europe

Welcome to Mobilexpense where your skills drive progress and innovation.

Seniority level