Senior Group Brand & Media Director

Anonymous; Lisboa; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

OLX is seeking a Senior Group Brand & Media Director to set the strategy for the entire brand portfolio across multiple markets, own brand architecture and governance, and drive end-to-end brand initiatives from concept to launch.

You will lead media strategy and investment across the group, supervise an in-house creative studio, manage agency in-housing, and collaborate with executive teams to strengthen brand equity and share of voice.

Qualifications

• Senior brand leadership in a multi-brand portfolio.
• Experience launching a corporate/holding brand or large-scale brand programme.
• Strong governance and measurement capabilities for equity tracking and share of voice.
• Experience with media strategy and large-scale negotiation.
• Proven ability to build or run an in-house creative studio.

Responsabilités

• Set strategy and architecture for the full brand portfolio across markets.
• Run core brand end-to-end, from concept to execution and rollout.
• Lead the launch of a new corporate brand and manage governance standards.
• Own media planning and investment across the group, including agency negotiations.
• Establish and manage an in-house studio and optimize agency rosters.

Connaissances

Brand leadership

Brand architecture

Corporate branding

Media strategy

In-house studio

Agency in-housing

PR experience

Brand governance

Brand measurement

Description du poste

About OLX OLX is a global leader in facilitating trade. It builds leading marketplace ecosystems enabled by tech, powered by trust, and loved by customers. Serving tens of millions of people every month around the world, OLX helps people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more.

Its well-loved consumer brands (including OLX, Otomoto, Property24, and more) offer safe, smart, and convenient online trading platforms and services for its customers. OLX is powered by global teams, united in a common purpose to build a more sustainable world through trade. For more information, visit OLX is backed by Prosus, a global consumer internet group and one of the largest technology investors in the world.

Prosus has a primary listing on Euronext Amsterdam (AEX: PRX) and a secondary listing on the JSE Limited (XJSE: PRX), and is majority-owned by Naspers.

For more information on Prosus and its companies and investments, please visit The role We're building a central home for brand, media and creative production across our portfolio - 11 brands, 7 countries, tens of millions of listings a day. This is a new role: you'll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio.

What you'll own Brand strategy and architecture for the full portfolio - what each brand is for, who it's for, and how they relate to each other The codes, tone of voice, approval process and measurement standard every brand is held to Direct management of our core consumer brand across three markets The launch and rollout of a new corporate brand Social and community, for our core brand and for the categories without a brand of their own Media strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiation The central media buying desk An in-house creative studio - creative, content, design and production, with local-language capability The agency roster and the in-housing programme that consolidates it What we're looking for Senior brand leadership in a multi-brand or portfolio business, owning strategy rather than executing someone else's Experience building or overhauling a brand architecture across multiple brands Experience launching a corporate or holding brand, or a comparable large-scale brand programme Strong command of brand governance (codes, verbal identity, approvals) Strong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their output Media strategy, planning and investment experience at scale, including negotiating major contracts Experience building or running an in-house creative studio, or leading a significant agency in-housing programme PR experience in a business with real public exposure A track record of building capability that didn't exist before, not just improving what did Fluent in English.

Senior Group Brand & Media Director Lisbon, Portuguese Republic, PT