Senior GenStudio MarTech Lead: AI-Driven Campaigns

VILT; Lisboa; Presencial; EUR 60 000 - 120 000; Tempo integral

Resumo da oferta

VILT is seeking a senior-level professional to lead end-to-end engagements around Adobe GenStudio for Performance Marketing. You will bridge AI-driven marketing and enterprise campaigns, guiding pilots, rollouts, and adoption playbooks.

The role requires translating real use cases into engineering and product requirements, with a focus on change management and tool adoption. You will work closely with marketing and data teams to identify high-value use cases, orchestrate platform onboarding, and

Qualificações

• 5–8+ years in engagement management, consulting, or program management for enterprise SaaS or martech.
• Strong knowledge of performance marketing metrics (CTR, CPC, CPA, ROAS).
• Hands-on experience with generative AI tools for marketing.
• Familiarity with Adobe ecosystem and modern digital marketing stacks.

Responsabilidades

• Lead end-to-end delivery of engagements for strategic customers using Adobe GenStudio.
• Orchestrate platform onboarding, activation, and template conversion.
• Build adoption programs, training plans, and embedded coaching for creative teams.
• Identify high-value use cases with data/marketing teams and translate to GenStudio solutions.
• Design execution playbooks aligned with client campaigns and tech stack.
• Capture feedback to guide product roadmap with Product and Engineering.
• Lead executive sessions, track adoption metrics, and manage risk with MAP.

Conhecimentos

Engagement management

Consulting

Program management

Performance marketing

Generative AI in marketing

Change management

Executive communication

English proficiency

French language

Strategic thinking

Formação académica

Bachelor’s degree in Marketing/Advertising/CS/IS

Ferramentas

Adobe Express

Adobe Photoshop

Adobe InDesign

Adobe XD

Adobe Creative Cloud

Descrição da oferta de emprego

VILT is seeking a senior-level professional to lead end-to-end engagements around Adobe GenStudio for Performance Marketing. You will bridge AI-driven marketing and enterprise campaigns, guiding pilots, rollouts, and adoption playbooks.

The role requires translating real use cases into engineering and product requirements, with a focus on change management and tool adoption. You will work closely with marketing and data teams to identify high-value use cases, orchestrate platform onboarding, and