Senior Digital Analytics & CDP Architect

dentsu; Guarda; Presencial; EUR 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

Competitive compensation

Career growth opportunities

Resumo da oferta

Merkle, a dentsu company, seeks a digital analytics expert to design, deploy, and optimize tracking using Adobe Analytics, GA4, and CDP platforms. You will activate data across marketing automation, CRM, and programmatic channels while ensuring GDPR compliance.

Join a global team within the dentsu network, contributing to international projects with strong collaboration and growth opportunities. Hybrid/office-based in Belgrade is available, with a modern, inclusive culture.

Qualificações

• Degree in a technology-related field (engineering, CS, IT, etc.).
• 3+ years in digital analytics, with GA4/Adobe Analytics experience across web and mobile.
• Strong understanding of digital marketing (SEO, PPC, social, tagging).
• Experience with advertising platforms (Google Ads, DV360, Facebook Ads).
• Experience with data quality processes and SQL/database work.
• Frontend tech knowledge (HTML/JavaScript).
• Knowledge of customer lifecycle and data activation in marketing/sales contexts.
• Strong analytical and collaborative skills.

Responsabilidades

• Design, configure, and deploy digital tracking and measurement using analytics tools.
• Implement and model data in a CDP platform to activate insights for marketing and CRM.
• Create analytics-driven reports to optimize marketing performance and conversions.
• Serve as GDPR/data protection interface for measurement and CDP topics.

Conhecimentos

Adobe Analytics

Adobe Customer Journey Analytics

Google Analytics 4

Google Tag Manager

JavaScript

SQL

Excel

HTML

CRM/Marketing Automation

AdTech

Formação académica

Bachelor’s or Master’s Degree in a technology-related field

Ferramentas

Adobe AEP

Tealium

Treasure Data

Salesforce Data Cloud

Bloomreach/Exponea

Descrição da oferta de emprego

Merkle, a dentsu company, seeks a digital analytics expert to design, deploy, and optimize tracking using Adobe Analytics, GA4, and CDP platforms. You will activate data across marketing automation, CRM, and programmatic channels while ensuring GDPR compliance.

Join a global team within the dentsu network, contributing to international projects with strong collaboration and growth opportunities. Hybrid/office-based in Belgrade is available, with a modern, inclusive culture.