Retail Activation Manager (Shopper / Trade Marketing)

PIERRE FABRE DERMO COSMETIQUE PORTUGAL LDA; Lisboa; On-site; EUR 35,000 - 55,000; Full time

Job summary

Pierre Fabre Portugal LDA is seeking a Retail Activation Manager to maximize retail activation strategy across channels, including pharmacy and para-pharmacy. You will align brand plans with store-level programs, manage POSM, and coordinate with Marketing and Sales to ensure on-ground execution.

The role requires 3-5+ years in Marketing/Retail Activation, fluency in Portuguese and English, and strong Office and basic BI analytics skills.

Qualifications

• 3+ to 5+ years in Marketing / Trade Marketing / Retail Activation.
• Portuguese and English proficiency.
• Advanced Office skills; basic analytics/BI literacy.

Responsibilities

• Define activation strategy by channel and annual calendar.
• Ensure Perfect Store/RISE standards and rollout with Sales teams.
• Define POSM strategy and manage suppliers and timelines.
• Measure ROI with KPIs and BI/NRM inputs; drive improvements.

Skills

Project management

Stakeholder management

ROI mindset

Tools

Microsoft Office

BI literacy

Job description

Who we are ? Pierre Fabre Group held by the Pierre Fabre Foundation, is a worldwide company with a unique positioning : the alliance of pharmaceutical and dermocosmetics expertise. This makes Pierre Fabre Group : A pharmaceutical group with a strong positioning : medical and natural The second largest dermo-cosmetics laboratory in the world The second largest private French pharmaceutical group The market leader in France for products sold over the counter in pharmacies. Our portfolio includes several medical franchises and international brands including: Pharmaceutical Care, Pierre Fabre; Oncologie, Pierre Fabre; Dermatologie; Naturactive; Eau Thermale Avène; Klorane; Ducray; René Furterer; A-Derma; Pierre Fabre Oral Care; Glayton (US); Darrow (Brasil)

A função de Retail Activation Manager tem como missão maximizar a eficácia das estratégias de ativação no retalho em todos os canais (farmácia, parafarmácia, e-retail quando aplicável), através da definição de planos de ativação, execução de programas de excelência em loja (Perfect Store/RISE), gestão de materiais de ponto de venda (POSM) e visibilidade, medição do ROI e garantia de melhoria contínua — atuando como elo de ligação entre a estratégia de Marketing e a execução comercial.

Who you are ?

1. Estratégia e Planeamento de Ativação Construir a estratégia de ativação por canal e o calendário anual de ativação, alinhados com os objetivos comerciais. Traduzir os planos de marca em programas relevantes para o retalho: visibilidade, lançamentos, impulsos sazonais e storytelling em loja.
2. Excelência em Loja / Perfect Store / RISE Ser responsável pelos standards do Perfect Store/RISE, respetivo rollout e acompanhamento; definir prioridades de execução e medidas de conformidade. Colaborar com a equipa de Vendas para garantir a implementação no terreno, o coaching e as rotinas de execução.
3. Gestão de POSM e Programa de Visibilidade Definir a estratégia de POSM, briefings e produção; gerir fornecedores e assegurar a qualidade e os prazos de entrega. Garantir uma execução coerente de KV/claims em loja, consistente com a estratégia de marca e os requisitos de conformidade. Otimizar o investimento em visibilidade com base no impacto e na viabilidade.
4. Medição de ROI e Performance Definir os KPIs de ativação (distribuição, visibilidade, qualidade promocional, indicadores de uplift). Medir o ROI das ativações com recurso a BI/NRM e recomendar melhorias contínuas.
5. Coordenação Transversal Coordenar com o Marketing, mensagens/conteúdos e com as Vendas a execução no terreno. Para a ativação em e-retail: alinhar com o eKAM/eRetail os inputs relativos à prateleira digital e aos retail media.

KEY SKILLS

• Strong project management and execution discipline.
• Ability to lead through influence; strong stakeholder and supplier management.
• ROI mindset (not only “visibility”).

Education/Experience: 3 -5+ years Marketing / Trade Marketing / Shopper Marketing / Retail Activation experience.

Languages: Portuguese and English required.

Computer skills: Office suite advanced; basic analytics/BI literacy.

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

Pierre Fabre Laboratories is the world’s second-largest dermo-cosmetics company and one of Europe’s leading pharmaceutical laboratories. Our Dermo-cosmetics & Personal Care portfolio includes international brands such as Eau Thermale Avène, Ducray, Klorane, A-Derma, René Furterer, Même Cosmetics, Darrow and Elgydium. The Medical Care activity covers 5 main therapeutic fields: oncology, dermatology, rare diseases, primary care and family health care. By choosing Pierre Fabre Laboratories, you will join a company where the human dimension is essential, where excellence and innovation are valued, within passionate teams united by common values, committed to pushing the boundaries of science to unite health and beauty for the benefit of all, because every time we care for a single person, we make the whole world better.