Remote Activation Analytics & Tracking Lead

LIXIL; Albergaria-a-Velha; Remote; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Fully remote possible

Job summary

GROHE Portugal is seeking an Activation Performance & Tracking Manager to develop and maintain tracking frameworks underpinning our digital activation and website performance strategy. You will collaborate with internal stakeholders and external agencies to ensure accurate measurement and continuous improvement across campaigns.

This remote role includes occasional travel to our headquarters in Germany for key meetings.

Qualifications

• University degree in business, marketing, IT, or related field.
• Early professional experience in digital or performance marketing.
• Strong understanding of business KPIs and ability to simplify complex data.
• Hands-on, solution-oriented with strong communication skills.

Responsibilities

• Analyze campaign and media performance across European markets.
• Track and monitor all activity on the GROHE website.
• Build autonomous tracking and reporting structures.
• Work with big-data dashboards and tools such as Google Analytics and Looker Studio.
• Prepare clear, actionable reports and insights for marketing leaders.
• Collaborate with UX/UI teams to support optimisation initiatives.
• Plan, execute, and track advertising and activation campaigns.
• Guide external agencies to ensure high-quality tracking and continuous optimisation.
• Conduct activation potential analyses and identify new opportunities.
• Support local market teams with training on tracking, dashboards, and analytics.
• Prepare presentations and performance insights for internal stakeholders.
• Contribute to data-driven decision-making across the marketing organisation.

Skills

Digital marketing

Performance marketing

Data analysis

Communication skills

Education

University degree in business/marketing/IT

Tools

Google Analytics

Looker Studio

Tableau

Job description

GROHE Portugal is seeking an Activation Performance & Tracking Manager to develop and maintain tracking frameworks underpinning our digital activation and website performance strategy. You will collaborate with internal stakeholders and external agencies to ensure accurate measurement and continuous improvement across campaigns.

This remote role includes occasional travel to our headquarters in Germany for key meetings.