Product Marketing Manager

Enfint; Lisboa; Presencial; EUR 60 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Unlimited vacation

Medical insurance

Retirement plans

Employee Assistance Program

Volunteer time off

Online learning access

Global recognition program

Resumo da oferta

Finastra ищет специалиста по маркетингу продукта для определения и продвижения платежных решений. Вы будете формировать дорожную карту по осведомленности, координировать работу команд маркетинга и продаж и создавать ясные клиентские сообщения.

Кандидату требуется опыт в B2B маркетинге финансового сектора, умение измерять KPI и сотрудничать с продуктовым менеджментом для успешных запусков и масштабирования материалов.

Qualificações

• Опыт в Product Marketing, Awareness Marketing или Strategy, предпочтительно в B2B технологиях или финансовых услугах.
• Понимание рынков платежей, банковских услуг или финтех.
• Умение превращать сложные продукты в понятные клиентам истории.

Responsabilidades

• Определение и реализация видения осведомленности и дорожной карты для платежных продуктов;
• Лидерство в инициативах по повышению узнаваемости в приоритетных рынках;
• Обеспечение единообразного позиционирования и рассказа через каналы, включая цифровые и мероприятия.

Conhecimentos

Product Marketing

Awareness Marketing

Strategy

B2B technology

Descrição da oferta de emprego

Описание

Finastra is a global leader in financial services software that provides mission-critical solutions across lending, payments, and universal banking to over 7,000 customers in more than 110 countries.

Задачи

• Define and execute an awareness vision and roadmap for Payments products aligned with corporate marketing strategies;
• Lead outcome‑driven awareness initiatives to improve recognition and perception of Payments solutions in priority markets;
• Ensure consistent messaging, positioning, and storytelling across digital, events, analyst relations, and partner marketing channels;
• Create compelling content including product overviews, messaging frameworks, website copy, and sales enablement materials;
• Translate complex Payments capabilities into simple, customer‑focused narratives;
• Build capacity for localized content and create reusable templates to scale content efficiently;
• Partner with Product Management to understand product capabilities and market differentiation;
• Support product launches with awareness‑focused messaging and go‑to‑market assets;
• Track and analyze market perception, competitive positioning, and share of voice;
• Define and track product awareness KPIs and deliver executive‑ready reporting;
• Collaborate with cross‑functional teams including Demand Generation, Digital Marketing, and Sales;
• Manage agencies and external vendors to support execution at scale.

Требования

• Experience in Product Marketing, Awareness Marketing, or Strategy, preferably in B2B technology or financial services;
• Solid understanding of payments, banking, or fintech markets;
• Proven experience executing or supporting awareness initiatives with measurable outcomes;
• Ability to translate complex products into compelling, customer‑focused stories;
• Strong analytical skills, including defining KPIs and turning data into actionable insights;
• Excellent stakeholder management and communication skills;
• Nice to have: Experience with brand tracking tools, digital analytics platforms, and marketing performance dashboards.

Условия

• Unlimited vacation subject to local regulations;
• Medical, life, and disability insurance;
• Retirement plans;
• Employee Assistance Program for one‑to‑one support;
• Paid time off for volunteering and donation‑matching;
• Access to online learning and accredited courses through Skills & Career Navigator;
• Global recognition program and inclusion communities.