Product Marketing Manager - Awareness

Finastra; Lisboa; Híbrido; EUR 50 000 - 70 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Unlimited vacation

Medical, life and disability insurance

Access to skills and career development tools

Resumo da oferta

Finastra is searching for a Product Marketing Manager to focus on creating awareness for their Payments solutions. You will define strategies, produce compelling content, and measure effectiveness while collaborating with various teams.

The ideal candidate has a strong background in product marketing within the B2B technology or financial services sectors and excellent analytical and communication skills. The role supports extensive growth opportunities and a supportive work environment.

Qualificações

• Experience in Product Marketing, Awareness Marketing, or Strategy, preferably in B2B technology or financial services.
• Solid understanding of payments, banking, or fintech markets.
• Proven experience executing awareness initiatives with measurable outcomes.

Responsabilidades

• Define and execute product awareness strategies for Finastra Payments.
• Create compelling content that increases understanding of Payments products.
• Monitor market perception and competitive positioning.

Conhecimentos

Experience in Product Marketing

Strong analytical skills

Excellent stakeholder management

Understanding of payments and fintech

Ferramentas

Brand tracking tools

Digital analytics platforms

Marketing performance dashboards

Descrição da oferta de emprego

Product Marketing Manager – Awareness

This role focuses on creating the core product awareness assets that explain what our Payments solutions do, who they are for, and why they matter. You will support awareness campaigns by creating high-quality, product-focused content and assets used by Demand Generation and Regional Marketing teams. You will help shape a clear and consistent differentiated product awareness narrative for Finastra’s Payments solutions, drive targeted awareness initiatives that strengthen Finastra’s position in the payments market, improve product visibility, and clearly communicate value to financial institutions, partners, and influencers.

Product Awareness Strategy & Execution

• Define and execute an awareness vision and roadmap for Finastra Payments products, aligned with overall product and corporate marketing strategies.
• Lead focused, outcome-driven awareness initiatives that improve recognition, recall, and perception of Finastra Payments in priority markets.
• Ensure consistent messaging, positioning, and storytelling across channels, including digital, events, analyst relations, content, and partner marketing.

Product Awareness Content Creation

• Create clear, compelling content that increases understanding of Payments products across target markets.
• Develop awareness-stage and early buyer-journey assets, including:
  • Product overviews and messaging frameworks;
  • Website and digital content;
  • Sales and field enablement materials;
  • Thought leadership and educational content;
  • Event-, analyst-, and partner-ready assets;
  • Translate complex Payments capabilities into simple, customer-focused narratives.
• Global & Non-English Content Enablement:
  • Build capacity for non-English and localized content in response to regional and market needs;
  • Work with regional teams and external partners to adapt content for local markets while maintaining consistency;
  • Create reusable templates and guidelines to scale content efficiently.

Product Marketing Alignment

• Translate Payments product value propositions into clear, differentiated narratives tailored to target customer segments and personas.
• Partner closely with Product Management to understand product capabilities, roadmaps, and market differentiation.
• Support product launches and major releases with strong awareness-focused messaging and go-to-market assets.

Market & Competitive Insights

• Track and analyze market perception, competitive positioning, and share of voice within the Payments ecosystem.
• Monitor competitor messaging, campaigns, and positioning to identify gaps and opportunities for differentiation.
• Develop insights and recommendations to improve market positioning and awareness.

Measurement, Metrics & Insights

• Define and track product awareness KPIs, including reach, engagement, message recall, asset usage, and influence on early-stage pipeline.
• Deliver regular, executive-ready reporting that demonstrates the impact of awareness initiatives.
• Use data and insights to continuously optimize efforts and inform future investments.

Cross-Functional Collaboration

• Work closely with Demand Generation, Digital Marketing, Communications, Analyst Relations, Sales, and Regional Marketing teams.
• Partner with agencies and external vendors to support execution at scale while maintaining consistency.
• Act as an advocate for Payments products across the organization.

Required Skills & Experience

• Experience in Product Marketing, Awareness Marketing, or Strategy, preferably in B2B technology or financial services.
• Solid understanding of payments, banking, or fintech markets.
• Proven experience executing or supporting awareness initiatives with measurable outcomes.
• Demonstrated ability to translate complex products into compelling, customer-focused stories.
• Strong analytical skills, including defining KPIs and turning data into actionable insights.
• Excellent stakeholder management and communication skills.

Preferred Qualifications

• Experience with brand tracking tools, digital analytics platforms, and marketing performance dashboards.

Benefits

We are proud to offer a range of incentives to our employees worldwide. These benefits are available to everyone, regardless of grade, and reflect the values we stand for:

Flexibility: Enjoy unlimited vacation, subject to local regulations and business priorities. Benefit from hybrid working arrangements and inclusive policies such as paid time off for voting, bereavement, and sick leave.

Well‑being: Access confidential one-to-one support through our Employee Assistance Program, connect with our network of Wellbeing Champions and Gather Groups, and take part in monthly events and initiatives designed to help you thrive—inside and outside of work.

Health & Financial Security: Medical, life and disability insurance, retirement plans, lifestyle, and other benefits.

Sustainability: Paid time off for volunteering and donation‑matching opportunities to support causes that matter to you.

Inclusion: Get involved in our inclusion communities, such as Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, and Women@Finastra—open to everyone who wants to participate and contribute.

Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.

Recognition: Take part in our global recognition program, Finastra Celebrates, and share your voice through regular employee surveys that help shape our culture and ways of working.

Specific benefits may vary by location.

At Finastra, each individual is unique—bringing their own ideas, perspectives, cultural backgrounds, and experiences. We learn from one another, value what makes us different, and create an environment where everyone feels included, supported, and able to be their authentic selves. Be unique. Be exceptional. Help us make a difference at Finastra.