Performance Marketing Manager

emobi; Lisboa; Presencial; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

emobi, Lisbon-based, is seeking a senior Strategic Performance Media Buyer to drive growth and run multi-channel campaigns across Europe and MENA. The role blends hands-on optimization with strategic scalability, operating within CET hours and owning P&L for allocated geos.

The ideal candidate will bring a proven track record in performance media, budgeting, and AI-driven marketing workflows, with strong analytical and cross-functional collaboration skills.

Qualificações

• 5+ years of experience in performance media buying.
• Strong multi-channel background (Google, Meta, DSP, In-App, etc.).
• Strong financial mindset (budgeting, forecasting, P&L ownership).
• Proven experience integrating AI tools into marketing workflows.
• Ability to operate independently with a high level of accountability.
• Strategic thinker with hands-on execution ability.
• Experience working with structured reporting and analytics.

Responsabilidades

• Own full traffic acquisition P&L across assigned GEOs (Europe & MENA).
• Plan, forecast and manage advertising budgets.
• Build short-term and long-term scaling strategies.
• Operate campaigns hands-on across Google, Meta, Bing, DSPs, In-App and niche networks.
• Optimize campaigns based on net profitability and business impact.
• Identify scaling thresholds and risks.
• Act as BI source for product and market positioning.
• Lay the foundation for future media buying department growth.

Conhecimentos

Performance media buying

Multi-channel campaigns

Budgeting & P&L ownership

AI in marketing

Independent with accountability

Strategic thinking

Ferramentas

Google Ads

Meta Ads

DSPs

Bing Ads

In-App networks

Jira

Descrição da oferta de emprego

emobi is an international performance-driven company operating at the intersection of digital advertising and mobile monetisation. We focus on scalable user acquisition strategies across Europe and MENA markets. We are building a high-performance traffic acquisition function from the ground up.

We are looking for a senior-level Strategic Performance Media Buyer who will act as both hands-on operator and strategic growth driver for the company. The role operates within Central European Time (CET) working hours.

Role Overview

• Own full traffic acquisition P&L; across assigned GEOs (Europe & MENA)
• Plan, forecast and manage advertising budget
• Build short-term and long-term scaling strategies
• Operate campaigns hands-on across Google, Meta, Bing, DSPs, In-App and niche network
• Optimise campaigns based on real net profitability and business impact
• Identify scaling thresholds and risks
• Act as business intelligence source for product and market positionig
• Lay the foundation for future media buying department growth

Strategic & Financial Responsibilities

• Budgeting and traffic allocation planning
• Revenue and profit forecast
• Break-even and scaling modeling
• Infrastructure planning (tracking tools, spy tools, accounts, automation systems)
• Ensure required tools and operational resources are in place
• Identify market gaps and growth opportunities

Artificial Intelligence & Automation

• Strong knowledge of existing AI tools for marketing and performance optimization
• Active implementation of AI-driven workflows in daily operations
• Use of AI for creative generation, copy testing and data analysis
• Automation of reporting, forecasting and performance monitoring processes
• Continuous exploration of new AI tools to improve efficiency and competitive edge

Operational & Cross-Functional Responsibilities

• Brief and order creatives (banners, videos, ad copies)
• Initiate and define landing page requirements
• Create clear technical and creative tasks
• Track tasks in Jira and ensure delivery deadlines
• Collaborate with developers and designers
• Establish structured testing framework (creatives, LPs, GEOs, sources)
• Produce structured weekly and monthly reporting
• Present insights and strategic recommendations to management

Ideal Candidate Profile

• 5+ years experience in performance media buying
• Strong multi-channel background (Google, Meta, DSP, In-App etc.)
• Strong financial mindset (budgeting, forecasting, P&L; ownership)
• Proven experience integrating AI tools into marketing workflows
• Ability to operate independently with high level of accountability
• Strategic thinker with hands-on execution ability
• Experience working with structured reporting and anaytics