Paid Media Specialist

Pluxee; Lisboa; Presencial; EUR 35 000 - 55 000; Tempo integral

Resumo da oferta

Pluxee is a global employer benefits and engagement leader with over 45 years of market presence. We are looking for a Paid Media Specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn, ensuring alignment with marketing goals and regional needs.

You will partner with marketing, content, and analytics teams across multiple countries to drive measurable outcomes and continually improve campaign performance.

Qualificações

• Bachelor's degree in Marketing or related field.
• 3–5 years of experience managing paid media campaigns.
• Experience in global or multicounty roles is a plus.
• Expertise in Google Ads, Meta Ads, and LinkedIn Ads management.
• Strong analytical skills including KPI tracking and optimization.

Responsabilidades

• Plan, launch, and manage paid media campaigns across Google, Meta, LinkedIn and related platforms.
• Monitor campaign performance with KPIs like CTR, Conversions, CPA and ROI.
• Develop remarketing strategies and audience targeting to boost conversions.
• Manage and optimize budgets across campaigns to maximize ROI.
• Continuously optimize ad copy, landing pages, targeting and bidding strategies across channels.
• Collaborate with content, creative, analytics and hub teams to ensure consistent messaging.

Conhecimentos

Paid media management

Campaign strategy

KPI tracking

Audience targeting

English fluency

French fluency

Optimization

Analytics

Formação académica

Bachelor's degree in Marketing

Ferramentas

Google Ads

Meta Ads

LinkedIn Ads

GA4

Descrição da oferta de emprego

Pluxee is a global player in employee benefits and engagement that operates in 28 countries.

Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Join Pluxee as a Paid Media Specialist and help shape digital performance across multiple international markets.

Pluxee operates through a global digital marketing hub‑and‑spoke model, where a central team of experts partners with regional clusters around the world. Each spoke typically supports 3–5 countries, ensuring consistency, innovation, and high‑impact execution across markets.

Within this structure, the Paid Media Specialist plays a key role in driving measurable business outcomes through strategic paid advertising. You will plan, execute, and optimize paid media campaigns across major platforms (Google Ads, Meta, LinkedIn…), ensuring they align with broader marketing objectives and deliver strong performance against key KPIs. You’ll collaborate closely with marketing and digital teams in multiple countries across the Group, refining strategies and contributing to shared expertise.

Positioned within one of our digital marketing spokes, this role gives you the opportunity to support at least two countries, influence multi‑market performance, and help accelerate Pluxee’s digital growth through data‑driven excellence.

1)Campaign Management

• Plan, launch, and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Ensure campaigns align with overall marketing objectives and target the right audiences with effective strategies.

2)KPI Reporting

• Monitor and report on campaign performance, tracking KPIs such as click-through rates (CTR), conversions, cost per acquisition (CPA), and return on investment (ROI).
• Provide insights and recommendations for campaign optimization based on performance data.

3)Remarketing & Audience Targeting

• Develop and implement remarketing strategies to re‑engage users and drive conversions.
• Use audience segmentation, lookalike modeling, and retargeting to enhance campaign performance.

4)Budget Management

• Allocate and optimize budget across campaigns to maximize efficiency and impact, ensuring effective spending to achieve business objectives.
• Continuously assess and reallocate resources as needed to maximize ROI.

5)Performance Optimization

• Continuously analyze campaign performance and make data-driven adjustments to improve results.
• Test and optimize ad copy, landing pages, targeting, and bidding strategies to improve key metrics (CTR, CPA, etc.).
• Work with content, creative, analytics, and Hub teams to ensure ad copy, visuals, and messaging align with business objectives.
• Ensure campaigns are cohesive across platforms, collaborating closely with the broader marketing team.

7)Stay Up to Date with Industry Trends

• Stay informed on industry trends, algorithm updates, and emerging advertising opportunities.
• Leverage new tools and strategies to drive innovation in paid media campaigns and ensure the use of the most effective methods available.

You are a match

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3–5 years of experience managing paid media campaigns with a proven track record of successful results.
• Experience in global or multicounty roles, will be a plus.
• Expertise in Google Ads, Meta Ads, and LinkedIn Ads campaign management.
• Strong analytical skills, including KPI tracking and optimization (CTR, conversions, CPL, ROI).
• Experience with remarketing, audience segmentation, and advanced targeting strategies.
• ROI-focused mindset, consistently optimizing campaign performance to achieve business goals.
• Strategic and adaptable approach, aligning media strategies with business objectives and adjusting based on data, market trends, and changing needs.
• Fluent in English (mandatory), fluent in French (mandatory for candidates based in France and a plus if based in another location).

Happy at work

1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

2) A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!

3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive workplace where all abilities are celebrated, and equal learning and growing opportunities are a given.